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Market segmentation and positioning




Market segmentation and positioning;Required to prepare a 4-5 page research plan to support introducing the product and services for your marketing plan to the U S market. In addition to stating your marketing objectives you are required to;1)Identify the marketing segment for the product and explain why this segment was selected;2)Discuss the target market and why these customers will be targeted;3) conduct a SWOT analysis for the company;4) Describe the market position for your product


Paper#34585 | Written in 18-Jul-2015

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