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Managing Product development process




Managing Product development process;1.What is the best way a company can build and manage its product mix and product lines?;Explain the main stages of developing and managing new products. Which stage do you think is most important? Why?;2.Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality? How important a role does employee or staff satisfaction play in the management of service quality?;What factors should be considered in price setting? Which of these factors is most important? Why? Why is adapting the price of a product important?


Paper#34591 | Written in 18-Jul-2015

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