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In order to properly measure, for example, the customers?

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1. In order to properly measure, for example, the customers? preferences regarding a product, it?s important for a survey to ask the correct questions and in the correct manner.;What are the advantages and disadvantages of conducting a face-to-face interview compared with a less personal approach such as having someone fill out a questionnaire online?;What are the advantages and disadvantages of having structured questions compared with unstructured questions?;What are the advantages and disadvantages of asking open-ended responses compared with structured responses?;What are some alternative response strategies?;Justify your answers using examples and reasoning.;Support your answers with examples and research and cite your research using the APA format.;2. Researchers should spend adequate time creating questions.;Does the sequence of questions on a survey make a difference?;Should a researcher start by asking complex questions or rather straightforward questions? Justify your answer.;How can a researcher create a survey so that one question does not influence the response to a subsequent question?;How can a researcher decide what questions to ask in a survey?;Justify your answers using examples and reasoning.;Support your answers with examples and research and cite your research using the APA format.

 

Paper#34983 | Written in 18-Jul-2015

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