Review the American Marketing Association statement of ethics that involves ethical norms, values and implementation. The members of the AMA are expected to adhere to these guidelines. Assume your company is a member of AMA and either adheres to the principles and could be considered in compliance or is not following the recommendations and should be.;http://www.marketingpower.com/AboutAMA/Pages/Statement of Ethics.aspx;Let us know how the organization might be judged by the AMA regarding their ethical behavior. You can keep the company name confidential in the discussion and just describe the ethical example and how it might apply.
Paper#35062 | Written in 18-Jul-2015Price : $22