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MKTG570 Course Project




1. Justify the need for market research.;a. Define the marketing situation.;b. What is the problem that will be researched?;2. Define the research objective: What is your hypothesis?;3. Identify data needs: How will the research be structured?;4. Identify data sources, and choose an appropriate research design (and;method).;a. Assess the strengths and weaknesses of the basic methods for;collecting primary data, and recommend a methodology for the;study.;b. Understand and discuss the advantages and disadvantages of;using secondary sources to gather relevant data about the;issue(s).;5. Define the population that will be targeted for primary research.;a. Given a population and desired level of precision, recommend an;optimum sample size and method to gather the necessary;research data within budget and time constraints.;6. Design the data collection instrument.;a. Develop a marketing research questionnaire, including a copy as;an addendum to your paper. You will turn in this phase of the;assignment to your instructor in Week 4, and then you will make;any changes suggested and include it in the final project.;7. Identify areas of ethical concern, and make recommendations for the;appropriate behavior of respondents and users of marketing research.;8. Recommended elements for the reporting should be developed with;results from the study to make sure that the findings are actionable.;9. Also, think about next steps: Is there an appropriate next step for the;study?


Paper#35107 | Written in 18-Jul-2015

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