Details of this Paper

Who Wants to Be a Millionaire premiered




Question 1. A few years ago Who Wants to Be a Millionaire premiered as the first nighttime game show in a couple of decades. Once the show became a hit and televised several nights a week, other networks quickly created their own version of what they hoped to be a successful game show format. Greed and Twenty-One are the names of but two of the new shows that were created to compete with Who Wants to Be a Millionaire. At this point in time the nighttime televised game show genre entered which stage of its product life cycle?;Growth stage;Decline stage;Commercialization stage;Maturity stage;Introduction stage;Question 2. In an episode of the Andy Griffith television series, two local farmers were selling the produce they grew on their farms from the back of their pickup trucks to local people that drove by on the road. The farmers selling their products without wholesalers or retailers were an example of a;Roadside channel of distribution;Traveling channel of distribution;Intermediate channel of distribution;Informal channel of distribution;Direct channel of distribution;Question 3. Allegra is an antihistamine and to create brand awareness, it is offering people who request information about the product a cushion to use at their favorite sporting event. Its television ad shows a woman half-heartedly watching some sporting event. The voiceover asks if she is bored or congested. Next scene, the person is having a great time and is uncongested after taking Allegra. This use of the same promotional theme throughout a company's promotion is an example of how marketers use;Media convergence;Niche marketing;Integrated marketing communications (IMC);Marketing management;Marketing by objectives (MBO)


Paper#35314 | Written in 18-Jul-2015

Price : $37