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LASA 1 The Buying Process

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Assignment 2: LASA 1?The Buying Process;Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.;Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.;Next, write a report to evaluate its buying process from the marketer?s point of view using the five stages of the buying decision process.;Remember, the five stages are as follows;Problem recognition;Search and determination of alternatives;Evaluation of alternatives;Purchase decision;Post-purchase evaluation;Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.;Write a 6?8-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.;By Wednesday, July 2, 2014, deliver your assignment to the M3: Assignment 2 Dropbox.;Grading Rubric;This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.;LASA 1 Grading Criteria;Assignment Component;Proficiency;Maximum Points;Content Knowledge: Understanding;Communicates an understanding of how to identify the problem and describe differences between current and ideal state, what drives it, and how it can benefit the buyer.;Response incorporates analysis and synthesis of central concepts of the assigned topic.;Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.;Response provides necessary details and specific examples.;40;Content Knowledge: Understanding;Communicates an understanding of how to describe the product and explain the internal and external sources.;Response incorporates analysis and synthesis of central concepts of the assigned topic.;Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.;Response provides necessary details and specific examples.;40;Content Knowledge: Understanding;Communicates an understanding of how to evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identifies selection criteria.;Response incorporates analysis and synthesis of central concepts of the assigned topic.;Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.;Response provides necessary details and specific examples.;40;Content Knowledge: Application Component 1;Communicates the ability to define the purchase decision and identify the high-level factors that interrupt or deter a purchase.;Response demonstrates a working command of the disciplinary content knowledge.;Response examines the specific issue within the context of the topic area using relevant details and examples.;Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.;Response is adequately supported by current and relevant literature.;40;Content Knowledge: Application Component 2;Communicates the ability to evaluate post-purchase evaluation.;Response demonstrates a working command of the disciplinary content knowledge.;Response examines the specific issue within the context of the topic area using relevant details and examples.;Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.;Response is adequately supported by current and relevant literature.;20;Written Communication/ Personal Effectiveness;Conveys through, written word understanding, and application of academic writing has proper grammar, spelling, and attribution.;Writing is concise and clear in content, language use, grammar, organization, and sentence structure.;Writing is free of major grammatical and usage errors.;20;Total;200

 

Paper#35629 | Written in 18-Jul-2015

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