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Question 7 p.189 Marketing Management A customer-o...

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Question 7 p.189 Marketing Management A customer-oriented approach (Kenneth Clow, Donald Baack) DATA Total emails sent 850,000 database costs per email $0.012 (1.2 cents) email & design costs $5,000.00 Cost of microsite $18,000.00 Number of responses 6,205 Revenue $416,728.00 COGS 72% Processing Costs per order $6.52 Contribution Margin ?

 

Paper#3620 | Written in 18-Jul-2015

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