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Question;Overview of Business Environment;Analysis for UMUC HaircutsUMUC;Haircuts has been in business since 1995 and has seen an increase in;competition from a variety of competitors, as described in the Case Study. With the news that a Hair Cuttery is likely;to open only five miles away, Myra, the owner of UMUC Haircuts,is;concerned and has asked you to help her assess the impact on her business and;how she can deal with it. Myra is;worried and is looking to you to provide reassurance that the competition will;not affect the business. In addition;Myra has asked you for assistance in developing a strategy for bringing UMUC;Haircuts into the 21st century and taking advantage of technology. You will analyze her business environment;using the Five Forces Analysis, identify a Strategy for Competitive Advantage;and select a business process that can be improved through the use of;technology.Five Forces Analysis:You know that Michael Porter?s Five Forces Model;is a useful tool for analyzing a business.;The Model is used to help understand the importance of the five;competitive forces and determine a strategy to develop and maintain a;competitive advantage. The Five Forces;are described and discussed in Chapter 1 of the textbook. They are:Buyer;Power;Supplier;power;Threat;of substitute products or services;Threat;of new entrants;Rivalry;among existing competitors;A further;discussion and examples of the five forces are included in the Reading for Week;1 titled ?Porter?s Five Forces.?Strategy for Competitive Advantage:Once you have provided the five force analysis to;UMUC Haircuts as a foundation for success, you will select and apply a single strategy;for competitive advantage. As outlined;in chapter one of your textbook, the strategies are;Strategy;Description;Cost leadership;Produce product/service at the lowest cost in the industry.;Differentiation;Offer different products, services, or product features.;Niche;Select a narrow-scope segment (market niche) and be the;best in quality, speed, or cost in that segment.;Growth;Increase market share, acquire more customers, or sell more;types of products.;Alliance;Work with business partners in partnerships, alliances, joint;ventures, or virtual companies.;Innovation;Introduce new products/services, put new features in existing;products/services, develop new ways to produce products/services.;Operational effectiveness;Improve the manner in which internal business processes are;executed so that the firm performs similar activities better than rivals.;Customer orientation;Concentrate on customer satisfaction.;Time;Treat time as a resource, then manage it and use it to the;firm's advantage. NOTE: although this is included in the textbook;it should not be used as a strategy for the organization in the Case Study.;Entry barriers;Create barriers to entry. By introducing innovative products or;using IT to provide exceptional service, companies can create entry barriers;to discourage new entrants.;Customer or supplier lock-in;Encourage customers or suppliers to stay with you rather than;going to competitors. Reduce customers' bargaining power by locking them in.;Increase switching costs;Discourage customers or suppliers from going to competitors for;economic reasons.;Business Process:The final step in this assignment is to select a;single business process within UMUC Haircuts business to improve using a;technology solution. You only identify;the process in this paper. You will;continue to develop this solution in future stages of your case study.Some of;the processes that Myra has identified for improvement using technology are:. Customer and Employee Scheduling.Inventory Management.Collecting;Customer Information.Supply;Ordering;Assignment: UMUC Haircuts Stage 1:Create a document that includes:I.;Introduction:Brief introduction providing the background;of the case, why you are writing and what is to come in your paper. This should only be 3-5 sentences.II.;Five Forces Analysis:Perform a Porter's;Five Forces analysis for UMUC Haircuts, addressing each of the five forces;in two or three sentences. For each of;the five forces, your analysis should include:?;Definition of the force and what it means to UMUC;Haircuts ?;Assessment of the force?s impact (Positive, Negative or;Neutral) on the business ?;A statement as to whether it should affect Myra?s;strategy for a competitive advantage (yes or no).[Note] Do not identify solutions or things that;Myra should do to address the forces?;impact. (The idea;is to identify a measurement of the impact and if the force will affect UMUC;Haircuts? Strategy for Competitive Advantage.) III.;Strategy for Competitive Advantage:?;Determine which;of the Strategies for Competitive;Advantage you will use to improve UMUC Haircuts for the 21st century and?;Explain why you;selected the strategy?;Relate your selected strategy back to each of Porter?s five;forces discussing the impact of your strategy based on your measurement of the;force (positive, negative, or neutral).IV.;Business Process:?;Identify and;select a single daily process that;needs improvement using technology.?;Explain how the;process to be improved is related to and supports the Strategy for Competitive;Advantage you selected above. ?;Explain generally;how a technology solution could potentially help improve the process. (Do not provide a specific solution at this;time.)V.;Statement of Direction:At the end of your report, before the reference;section, enter the following headings and complete the information using one;concise phrase for each. You will be;starting each subsequent stage by including this information as a method to;keep us focused on the case study objectives and learning outcomes.STRATEGY FOR;COMPETITIVE ADVANTAGE:PROCESS TO BE;IMPROVED:VI.;References:Provide at least one;external resource in your paper on an area of your choice. An external resource is a resourceother than those provided in the class or text;book. Incorporate a properly formatted APA;citation in the text of your document.;Then, place an APA style resource on a reference page at the end of your;document. Additional Instructions:Formatting: Stage One;Business Environment Analysis submission.;For academic;writing, the writer is expected to write in the third person. In third person;the writer avoids the pronouns I, we, my, and ours. The third person is used to;make the writing more objective by taking the individual, the ?self,? out of;the writing. This method is very helpful for academic writing, a form in which;facts, not opinion, drive the tone of the text. Writing in the third person;allows the writer to come across as unbiased and thus more informed.?;Write a short concise paper;2-3 double spaced pages of content. ?;Use at least one external;resources with APA formatted citation and reference ?;Include a title page and;a reference page.?;Compare your work to the rubric to be sure you have met content and;quality criteria. ?;Submit your paper as a Word document, or a document that can be read in;Word. ?;Your submission should include your last name first in the filename: Lastname_firstname_Stage_1Additional;Information:The;Business Process: In determining which process you select for;improvement, be sure to keep in mind the remaining projects within this Case;Study. You should review Stages 2-5 to get an understanding of the future projects;that build on this initial stage and to aid you in selecting a process;(and later proposing a specific technology solution to improve that process);that can support the requirements of the follow-on assignments.Looking ahead to Stage 2: You;will elaborate on theone process for improvement identified in Stage;1. Your paper will identify a specific technology;solution to improve the business process you will be focusing on for the case;study. In Stage Two, you will model;(diagram) the AS IS process you have selected to improve for UMUC Haircuts;indicating the steps in the process as they currently exist. You will also create a second model that;demonstrates the steps in the process once the specific technology solution is;applied (TO BE). Select a process to improve that is appropriate for a technology;solution.Do not start on;Stage 2 until you receive feedback on this Stage. The process that you select is crucial and;your instructor may recommend that you change your process or strategy so that;you can successfully complete the case. You MUST incorporate the recommended;changes in all subsequent Stages.The "right" and "wrong" answers have to;do with whether or not you correctly incorporated the course vocabulary and concepts;from the textbook to support your choices, and that you address all parts of;the assignment. The specific process you select for a technology solution;is not as important as that it makes sense in light of the course content. GRADING RUBRIC;ISFM-300 Case Study, Stage 1;Rubric: Business Environment Analysis;Criteria;90-100%;Far Above;Standards;80-89%;Above;Standards;70-79%;Meets;Standards;60-69%;Below;Standards;< 60%;Well Below;Standards;Possible Points;Five Forces Analysis;41-45 Points;Analysis covers all 5 forces, defining them and their impact on the business in the case study;(Positive, Negative or Neutral) and whether it should affect your strategy;(Yes/No), and strongly demon-strates understand-ing of course vocabulary and;concepts, analysis and critical thinking.;36-40 Points;Analysis covers all 5 forces, defining them and their impact on the;business in the case study (Positive, Negative or Neutral) and whether it;should affect your strategy (Yes/No), and demonstrates understanding of;course vocabulary and concepts, analysis and critical thinking.;31-35 Points;Analysis covers all 5 forces, defining them and their impact on the;business in the case study (Positive, Negative or Neutral) and whether it;should affect your strategy (Yes/No).;Minimal use of course concepts and vocabulary.;27-30 Points;Analysis covers 1-4 forces, and/or lacks definitions and/or strategy;and may be lacking in demonstra-tion of understand-ing of course concepts;analysis, and/or critical thinking.;0-26 Points;Analysis not included, or does not address many of the 5 forces.;45;Strategy for Competitive Advantage;18-20 Points;Strategy for Competitive Advantage is selected;based on the analysis of the Case Study, comes from the list provided in the;textbook, and is fully described demonstrat-ing a strong understand-ing of;course vocabulary, concepts, analysis and critical thinking.;16-17 Points;Strategy for Competitive Advantage is selected based on the analysis;of the Case Study, comes from the list provided in the textbook, and is;adequately described demonstrating understanding of course vocabulary;concepts, analysis and critical thinking.;14-15 Points;A Strategy for Competitive Advantage listed in the textbook is;identified and explained. Demonstrates minimal understanding of course vocabulary;concepts, analysis and critical thinking.;12-13 Points;Strategy for Competitive Advantage does not come from the textbook;does not come from analysis of the Case Study, and/or is not adequately;described and/or is lacking in demonstra-tion of understand-ing of course;vocabulary, concepts, or analysis.;0-11 Points;No identifica-tion and/or discussion of Strategy for Competi-tive;Advantage is provided or demon-strates little effort.;20;Process to Improve;9-10 Points;One business process identified is aligned with;strategy for competitive advantage above, process is applicable to the Case;Study and is highly appropriate for technology solution improve-ment. Demon-strates;a strong understand-ing of course vocabulary, concepts, analysis and critical;thinking.;8 Points;Business process identified is aligned with strategy for competitive;advantage above, process is applicable to the Case Study and is appropriate;for technology solution improvement, Demonstrates a good understanding of;course vocabulary, concepts, analysis and critical thinking.;7 Points;Process is identified and is somewhat applicable to the Case Study;and is somewhat appropriate for technology solution improvement;demonstrating an understanding of course vocabulary, concepts, analysis and;critical thinking.;6 Points;Process identified is not aligned with strategy for competitive;advantage above, and/or process is not appropriate for technology solution;improve-ment. Does not demonstrate an understand-ing of course vocabulary;concepts, analysis and critical thinking.;0-5 Points;Process for improve-ment is not identified or demon-strates little;effort.;10;External Research;9-10 Points;Two or more sources other than the textbook are incorpor-ated and;used effectively. Sources used are relevant and timely and contribute to the;analysis. References are appropriate-ly;incorpor-ated and cited using APA style.;8 Points;At least one source other than the textbook is incorporated and used;effectively. Source(s) are relevant and contribute to the analysis.;References are appropriately incorporated and cited using APA style.;7 Points;At least one external resource used and properly incorporated into;the text. Reference is cited using APA style.;6 points;A source other than the textbook may be used, but is not properly;incorporated or used and/or is not effective or appropriate and/or is not;relevant or timely, and/or does not follow APA style for references and;citations.;0-5 Points;No external research is incorpor-ated or;reference listed is not cited within text.;10;Report Format;14-15 Points;Report is very well organized and is easy to read. Very few or no errors in sentence;structure, grammar, and spelling, double-spaced, written in third person and;presented in a professional format.;12-13 Points;Report reflects effective organization, has few errors in sentence;structure, grammar, and spelling, double-spaced, written in third person and;presented in a professional format.;10-11 Points;Report has some organization, may have some errors in sentence;structure, grammar and spelling. Report is double spaced and written in third;person.;9 Points;Report is not well organized, and/or contains several grammar and/or spelling errors, and/or is;not double-spaced and written in third person.;0-8 Points;Report is extremely poorly written, has many;grammar and/or spelling errors, or does not convey the informa-tion.;15;TOTAL Points;Possible;100


Paper#36429 | Written in 18-Jul-2015

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