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IFSM300 UMUC Haircuts Case Study STAGE 1-4 assignment




Question;Case;Study, Stage 1: Business Environment Analysis;Before you begin this assignment, be;sure you have read the ?UMUC Haircuts Case Study? and be sure to take a look at;the ?Walmart Example.?;Purpose of this Assignment;This assignment gives you the opportunity;to apply the concepts of the Porter Five Forces model to a specific business;develop a strategic direction for UMUC Haircuts, and identify a process that;could be improved with the use of technology.;This assignment specifically addresses the following course outcomes to;enable you to;analyze business strategy to recognize how technology;solutions enable strategic outcomesanalyze internal and external business processes to;identify information systems requirements.Business Environment Analysis for UMUC Haircuts;UMUC Haircuts has been in;business since 1995 and has seen an increase in competition;from a variety of competitors, as described in the Case Study. With the news that a Hair Cuttery is likely;to open only five miles away, Myra, the owner of UMUC Haircuts,is;concerned and has asked you to help her assess the impact on her business and;how she can deal with it. worried and is;looking to you to provide reassurance that the competition will not affect the;business. In addition, Myra has asked you;for assistance in developing a strategy for bringing UMUC Haircuts into the 21st;century and taking advantage of technology.;You;know that Michael Porter?s Five Forces Model is a useful tool for analyzing a;business, understanding the importance of the five competitive forces and;helping to develop a Generic Strategy.;Porter?s Model is also used to aid organizations facing the challenging;decisions of dealing with changes made by existing competitors, entering a new;industry or industry segment, or developing a strategy for dealing with new;competition. The Five Forces Model helps;determine the relative importance of the forces affecting competitive position;that could affect the future success of a business. The Five Forces are;Buyer PowerSupplier powerThreat of substitute products;or servicesThreat of new entrantsRivalry among existing;competitorsThe;Five Forces and the Generic Strategy are fully described and discussed in the readings;for Week 1, and the Business Model and Competitive Advantage are covered in Module;1. In order to analyze UMUC Haircuts?;current competitive position and develop a Generic Strategic direction, you;have decided to use the Five Forces Model to analyze Myra?s business.;Assignment;Using the class reading and;external resources (resources other than those provided in the class), write a;short paper 2-3 pages in length, not;including References page and cover sheet, responding to the bulleted items;below.Remember;to use the APA formatting rules and correctly cite and reference your sources;with APA format. Use the Grading Rubric to be sure you have covered everything. Submit your paper as a Microsoft Word;document, or a document that can be read using Word, with your last name;included in the filename.;Create a document that includes the;following;Brief;introduction providing the;background of the case, why you are writing and what is to come in your;paper. This should only be 3-5;sentences.?;Perform a Porter's Five Forces analysis for UMUC Haircuts, addressing each;force in one or two sentences and defining the force, its impact (Positive;Negative or Neutral) on the business and whether it should affect Myra?s;strategy (Yes/No). Do not identify solutions or things that Myra;should do that would affect the factor. (The idea is to identify how the;different forces affect UMUC Haircuts and how much.) This provides you with a;view of the business that will allow you to select a Generic Strategy and a;Strategic Business Area on which to focus your efforts.;Determine which;of Porter's Three Generic Strategies;that you will use to improve UMUC Haircuts for the 21st century and;explain why you selected it, and tie it into the significant forces that;you have identified.?;Using;your analysis of UMUC Haircuts Business Model (based on what you learned in;Module 1), identify an important Strategic;Business Area that needs to be improved.;The Strategic Business Area should be selected from the following;o;Customers;o;Employees;o;Suppliers;o;Marketing;The Walmart Example;demonstrates use of this concept, so you should review it and make sure that;you are on the right track. Explain;why you have selected that Strategic Business Area and how improving it will;improve operation of the business, including how it relates to the Generic;Strategy you selected.;Within the selected Strategic Business;Area, identify and select a single daily process that is within and supports the Strategic Business;Area that needs improvement. Note: A process is a set of activities or;steps that are used to accomplish a specific task. Some of the processes that Myra has;identified for improvement are:Customer and Employee SchedulingSupply Ordering and ManagementCustomer Information and Marketing(In Stage 2 you will model the AS IS process and the TO BE;Process, and propose a technology solution to improve the process you identify;here, so select a process that is;appropriate for a technology solution.);At the end of;your report with your References enter the following headings and complete;the information using one concise phrase for each. You will be starting each subsequent;stage by including this information as a method to keep us focused on the;objectives.GENERIC STRATEGY;STRATEGIC BUSINESS AREA;PROCESS TO BE IMPROVED;In determining which process you;select for improvement, be sure to keep in mind the remaining projects within;this Case Study. You should review;Stages 2-5 to get an understanding of;the future projects that build on this initial stage and to aid you in;selecting a process (and later proposing a technology solution) that can;support the requirements of the follow-on assignments.;Do not start on Stage 2 until;you receive feedback on this Stage as the Process that you select is crucial and;your instructor may recommend that you change processes so that you can;successfully complete the case. You MUST incorporate the recommended;changes in all subsequent Stages.;The "right;and "wrong" answers have to do with whether or not you correctly;incorporated the course concepts from the textbook and addressed all parts of;the assignment. You need to do some external research on at least one aspect of;the assignment - your choice - and incorporate it and cite/reference it in;APA format in your response. The specific strategic area you select;for a technology solution is not as important as that it makes sense in light;of the course content and the Case Study and is well supported with your;application of the course concepts and your external research. Use the;Rubric below to be sure you have covered all aspects.Case;Study, Stage 2: Business Process Analysis and Technology Solution Proposal;Before you begin this assignment, be;sure you have read the ?UMUC Haircuts Case Study?, ?UMUC Haircuts Stage 1?;Project and the ?Walmart Example.? You;will use the strategic business area and process that you selected in Stage 1, review;the feedback you received for any recommended changes to your Stage 1 project prior;to starting this assignment and be sure you have an appropriate ?process?;identified.;Purpose of this Assignment;This assignment gives you the;opportunity to apply your analysis skills to model a business process. Modeling the process as it exists (and as it;will exist) will aid in the analysis, design, development and implementation of;the technology solution. This assignment also gives you the opportunity to;apply your knowledge of technology solutions to improve a business process.;This assignment specifically addresses the following course outcomes to enable;you to;analyze internal and external business processes to;identify information systems requirements.identify and plan IT solutions that meet business;objectives.Business Process Analysis for the UR UMUC Healthy Fitness;Center;In order to apply technology to a;process, the process must be thoroughly understood and models are used for this;purpose. The model also supports;business process analysis and redesign when the process is deemed to be;inefficient or ineffective. In addition;models are used to design the ?to-be? process that describes the desired end;state after the technology solution is developed.;For your;Stage 1 Project for the Case Study, you identified a strategic business area;for improvement of the UMUC Haircuts business, and youidentified a process that could be improved with the use of;technology. In this stage, you will;create a model of that process that will define in detail the steps in the;process as it is done today to aid in the analysis of the problem, and you will;create a model of the proposed new, improved process, and explain your proposed;IT solution to support that improved process.;The;proposed information technology solution should address the revised business;process and should be appropriate to UMUC Haircuts. The solution will be briefly described, and;an explanation given for why and how this proposed solution will improve the;business process. Be sure to read the;instructions for the remaining projects in this Case Study (Stages 3-5) to get;an understanding of the future projects that build on the proposed solution and;to help you in deciding upon your solution.;You want to propose a solution that can be used in the assignments that;follow this one, so be selective and choose an appropriate solution.;Assignment;For this assignment you will use the;process identified for improvement in your Stage 1 Project. There are 2 parts to this assignment.;Part 1: Business;Process Analysis - Models of the AS IS Process and the TO BE Process. The various course resources provided for;Week 2 illustrate several different methods of modeling business;processes. You may use any of the models;shown(or;follow the example provided in the Walmart Example), to analyze the process you identified for improvement,breaking it down into sequential;steps and modeling it. You may use;Microsoft Word, Excel or Power Point (or compatible software) or clearly;and professionally hand-draw your model and scan it into an electronic file format. Which model format you choose to use is not;as important as making sure you have included all the major steps in the;process and appropriately sequenced them. The process that you model must;be the one you identified in your Stage 1 Project(or the;one suggested by the instructor) and it needs to be appropriate to UMUC Haircuts. First, you will model the process as it is;currently performed at the shop, this is the AS IS Process. Then you will model the way that you expect;the new process to function after your proposed technology solution is;implemented, this is the TO BE Process.;Note: See Stage 1 for the;definition of a process and examples of processes at UMUC Haircuts.;Tools for;Creating the Models;The;following website has a more detailed description of Flow Charting and its uses;;To create a flow chart or process map in;Excel;?;?;? [cc is ok, demo is self-explanatory];To create;a flow chart in Word;?;[closed;captions and transcripts are not;helpful, but demos are self-explanatory];?;[closed;captions are in German, but demo is helpful];To create a flow;chart in PowerPoint;?;[closed;caption, but demo is self-explanatory];Business Process Example: If;a grocery store had a need to reduce expenses and improve customer;satisfaction, a process needing improvement might be improving the inventory;process to ensure availability of products for customers as well as to reduce;cost related to spoiled inventory. The;model could include the steps necessary to record inventory information, update;inventory when merchandise is sold, place orders for additional inventory from;suppliers, etc.;Part 2: Technology;Solution Proposal. Using at;least one external resource(a source other than those provided in this;class), write a short paper 1-2 pages in length, not including References page;and cover sheet, responding to the bulleted items below. Remember to correctly cite and reference your sources using APA format. Use the Grading Rubric to be sure you have covered;everything.;Create a document that includes;the following;At;the end of your Stage 1 assignment, you listed the strategy, business area;and process selected. These should;be provided at the beginning of this paper to set the stage. Be sure to incorporate any recommended;changes, and show:GENERIC STRATEGY;STRATEGIC BUSINESS AREA;PROCESS TO BE IMPROVED;Briefly explain the business process identified in;Stage 1 and why it could benefit from a technology solution.Propose a specific information technology;solution, describing it in a few sentences. Note: It?s tempting to propose integrating;lots of new technology but focus on a single solution that would improve;the process you identified and modeled.Next, briefly describe (in one to;three sentences each) the components of the IT infrastructure required for;your proposed IT solution, as they would be implemented at UMUC Haircuts. The components of the IT infrastructure;are described and explained in the Course Module 2, Solution;Building. They are:? services -the people or;organizations that run, support, and manage the other infrastructure;components, can be internal staff or external contractors or service providers. You should include who will run, support and;manage the infrastructure components for your proposed solution.;? hardware -devices that perform;the input, storage, processing, and output functions. Include the major, important hardware components;needed to implement your proposed solution.;? software ?identify the type of;application software to be used, if you are proposing to use a software;package, provide the name of it.;? telecommunications ?identifywhat kind of telecommunications will;be needed for the solution, including local connectivity and internet access;if appropriate, and whether it will be used for data, voice and/or video.;? facilities -what facilities will;be needed to house the equipment and support staff, state whether the hardware;be housed at UMUC Haircuts or at another facility.;5. Explain;how the proposed technology solution will improve the process.;Explain how the proposed;technology solution will support the selected Generic Strategy and the;selected Strategic Business Area.;Technology Solution Example: If a grocery store wanted to improve its inventory;process, a proposed technology solution might be the implementation of;hand-held scanners for customers. The;hand-held scanners could update inventory real-time as customers make their;purchases. This solution would require;purchase of hand-held scanner devices, software that can collect the data, appropriate;wireless network, etc.;Submit your Part;1 and Part 2 paper with your last name included in the filename(s). If possible combine Part 1 and Part 2 into;one file, otherwise be sure each file is clearly labeled identifying the Part;of Stage 2 it represents.;Note: Your models will be evaluated;on whether they are applicable to the process identified, all major steps in;the AS-IS and TO-BE processes are included and correctly modeled, and they are;appropriate to the UMUC Haircuts business.;Your paper will be;evaluated on whether or not you correctly incorporated the course concepts and;addressed all parts of the questions. You need to do some external research on at least one;aspect of the assignment - your choice - and incorporate it and cite (and;reference) it in APA format in your response. What, exactly, you propose;as a technology solution will be evaluated as to whether it is appropriate for;UMUC Haircuts and could actually improve the process identified, and whether it;is fully thought-out and supported with application of course concepts and;research. Remember, this is an;information systems management course, and your solution must be an information;technology solution. Use the Rubric;below to be sure you have covered all aspects.Case;Study, Stage 3: IT Considerations for Proposed Technology Solution;Before;you begin this assignment, be sure you have read the ?UMUC Haircuts Case Study,?;the Stage 1 and Stage 2 projects, the ?Walmart Example? and the feedback;from previous assignments.;Purpose of this Assignment;This;assignment gives you the opportunity to apply your knowledge of the areas to be;considered in planning and implementing a technology solution. This assignment;specifically addresses the following course outcomes to enable you to;analyze;internal and external business processes to identify information systems;requirementsidentify;and plan IT solutions that meet business objectives.IT Considerations for Proposed;Technology Solution;For your Stage 2 Project, you proposed a;technology solution to improve a business process at the UMUC Haircuts business. In evaluating and implementing an IT;proposal, there are several areas that need to be considered. These considerations are listed in the table;provided below in this assignment.;Depending on the specific technology solution you proposed, some of the;considerations would be more important than others and some may not need;specific consideration for the initial implementation of your proposed solution. (If a consideration is not relevant for the;solution as described or for its implementation, but might be something for the;future, mark it ?N/A?. If for instance;cloud computing is not in the solution being implemented, but may be considered;in the future it would be N/A and not required for the solution. Please note that even N/A items require an;explanation.) The responses that you;enter into the table for each consideration must be aligned to the one specific;solution you proposed and appropriate to the UMUC Haircuts business.;Assignment;Using the technology solution you;proposed in Stage 2, you should briefly explain it and then copy the table;below and complete the remaining two columns. For each area of consideration, you should;rank it as high, medium, low, or N/A (Not Applicable) in importance or;relevance at time of implementation (and not some time in the future) for the;specific technology solution you proposed for UMUC Haircuts. Then, provide a brief explanation, a minimum;of two sentences for each, to justify that ranking or the N/A. Do not try to create a reason if there is;none, but carefully analyze each consideration and determine whether it applies;and how. Explanations must provide;enough information to convey the reasoning behind the ranking. DO NOT;copy definitions into the table, your own words should demonstrate your;understanding of the concept as you provide your explanation for the;ranking. Use the Grading Rubric to be sure you have covered everything. Submit your paper with answers to parts 1 and;2 below as a Microsoft Word document (or in a Word compatible document) with;your last name included in the filename.;Part;1:Briefly explain your proposed;technology solution. Identify what the;solution is, what it is expected to do for UMUC Haircuts, and what major;hardware, software and communications components will be used, summarizing the;information you provided for Stage 2. Also;please include the information that you provided at the end of Stage 1 (with;any modifications recommended by the professor) at the top of your paper;Generic Strategy;Strategic Business Area;Process to be improved;Part;2;Table of IT Considerations. The;Areas for consideration are defined in the section ?Concepts? which follows the;table of considerations below. An;example for one entry is also provided.;Click on the upper left corner of the table to copy it into your paper.Case;Study, Stage 4: Executive Briefing on Business Benefits and Considerations of;Proposed Technology Solution;Before;you begin this assignment, be sure you have read the ?UMUC Haircuts Case Study,?;Case Study Staged Projects 1-3, the ?Walmart Example,? and any feedback you;have received on your assignments.;Purpose of this Assignment;This assignment gives you the;opportunity to demonstrate your ability to communicate effectively with an;important stakeholder. This assignment;specifically addresses the following course outcomes to enable you to;analyze;business strategy to recognize how technology solutions enable strategic;outcomes?;identify and plan IT solutions that meet;business objectives;Executive Briefing on Business Benefits and;Considerations;For your;Stage 2 Project, you proposed a technology solution to improve a business;process at UMUC Haircuts. In Stage 3 you;evaluated a list of IT considerations.;In this Stage 4 Project you are to prepare an Executive Briefing. You are to use Microsoft PowerPoint, or a;format that can be read in PowerPoint, to address how the solution you proposed;in Stage 2 could support and enhance the UMUC Haircuts business, explaining the;business benefits of the solution, and covering the considerations you;determined to be most important in Stage 3.;You will present this briefing to Myra Morningstar, the owner of UMUC;Haircuts to explain and provide the justification for her to implement your;technology solution. For purposes of this;exercise you do not need to focus on the cost of the proposed solution, but;rather focus on convincing her that it will improve the operation of UMUC Haircuts;and that you have addressed key issues.;Assignment;Using the;technology solution you proposed in Stage 2 and the considerations you analyzed;in Stage 3, along with any feedback on your assignments, you should prepare an;Executive Briefing that;Clearly identifies and describes the problem;area or process that needs to be improvedBriefly describes the technology solution (listing;or showing major components from Stage 2)Addresses how the solution you propose could;support and enhance UMUC Haircuts, explaining the benefits of the;solution,Identifies major risks associated with your proposed;solution, andAddresses the considerations you determined to;be most important in Stage 3.;Remember that this presentation is;to be designed as an oral presentation to the UMUC Haircuts owner and should;not be designed to stand on its own, viewing just the slides, by a reader. Each slide should have a title and a limited;number of short bullet points. A presentation;should use key bullet points to highlight key factors, (or;what you want the audience to remember) and not include complete;paragraphs and/or detailed text. The bullet points in your presentation;will be supported by relevant details;in the Notes section of the slides, which contain the actual words you would;say to present each slide. Presentations with limited or no;?Notes? will receive much lower grades, because the bullets should not tell the;whole story.;While use of external resources;(resources other than those provided in the classroom) is not required, your;presentation may be strengthened by incorporating research. Remember to correctly cite and reference any sources. Any direct quotes should be indicated within;the slide text with appropriate quotation marks and an in-text citation (however;direct quotes should be short and used sparingly, if at all). Complete references for all sources should be;included in the corresponding Notes section. Paraphrased material can just be;referenced within the Notes section of the slides without an in-text citation;on the slide. This deviates from APA;style but keeps the slides more readable.;General Guidelines: Your;presentation format should be professional and use frames, illustrations, color;and/or style to make it interesting in appearance to keep your audience?s;attention. Use bullet points ? 6-8 words per line;4-7 lines per slide, Font ? preferably Arial, Verdana or Calibri (sans serif);size 24, use design templates such as those built into PowerPoint. Use graphics sparingly but to emphasize key;points and add interest. Proofread and;Spellcheck (including what you write in the Notes section)!;Use the;Grading Rubric to be sure you have covered everything. Submit your;presentation as a Microsoft PowerPoint (2003, 2007 or 2010) document (or a;presentation format that can be read using PowerPoint) with your last name;included in the filename.;Your presentation should;be at least 10 slides, to include;?;A cover slide with a title, your name and date as a;minimum;?;1-2 slides that provide the purpose of the presentation and what;you will cover;?;1 slide that describes the problem area or process that needs;improvement, including, either on the slide or in the ?Notes? (from the end of;Stage 1);?;Generic Strategy;?;Strategic Business;Area;?;Process to be;improved;?;1-2 slides that summarize the proposed solution and list or show;the major components;?;1-3 slides that explain the benefits and risks of the proposed;technology solution to UMUC Haircuts, telling how the solution supports the;business strategy and what quantifiable (and perhaps non-quantifiable) benefits;are expected and what risks there are in the solution and project.;?;4-6 slides on the most important considerations from the list in;Stage 3 and the impact on UMUC Haircuts ? why you are addressing them, what they mean;to the UMUC Haircuts business, and what needs to be done about them.;?;Summary/conclusion slide;Concepts;How to Excel at Briefing Senior;Executives;;The Rule of Seven(scroll down to;article);


Paper#36959 | Written in 18-Jul-2015

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