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The Black and Brew Caf? Case Study Analysis

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Question;The Black and Brew Caf? All three stagesCase Study Analysis;Introduction;The Black and Brew Caf? was established by your;grandfather in 1962 on East Main Street in Lakeland, Florida. The Caf?;offers many different kinds of specialized coffees, teas, a full service;bakery, homemade soups, sandwiches, and salads. The Caf? has been a;local hotspot for many years and has served as a community gathering;place. Your grandfather recently retired from the business and has asked;you and your brother to take over the Caf?. You are very excited about;this opportunity! Unfortunately, business has been steadily declining;over the last five years. Although your grandfather was an expert at;running the Caf?, everything is outdated. There are no computers in the;shop and all ordering takes place manually.;Your grandfather had a terrific memory and knew all of;his customers by name, but unfortunately, none of this information is;located anywhere in the store. The family recipes for the baked goods;and soups are also stored in your grandfather?s memory. Inventory is;tracked in a note pad, along with employee payroll, and marketing;coupons. The Caf? does not have a Web site, uses very little marketing;except word-of-mouth, and essentially still operates the same as in;1962.;Throughout this course students will own and operate the Black and Brew Caf?;taking advantage of business practices discussed in the class, the;Course Modules, and the textbook to increase profits, keep the business;running, and bring the Caf? into the 21st century.;Note: As students approach these assignments, thinking;about your own experiences with a local Caf? or sandwich shop will be;helpful. Making a trip to a local caf? may help identify some of the;processes, challenges, and opportunities facing small coffee shops in;the US. Upon completion of these assignments, students will have;performed an array of activities to demonstrate their ability to apply;the course content to a real world situation in the following stages;Analyze the business environment and identify strategic areas for improvement. (Stage 1);Design a process model of the current IT environment for analysis and recommended improvements. (Stage 1);Propose an appropriate technology solution to improve a selected business process. (Stage 2);Evaluate various IT considerations of the proposed technology solution. (Stage 3);Identify and explain the next steps in implementing the solution. (Stage 3);The case study and assignments address the Course Outcomes to enable students to;analyze business strategy to recognize how technology solutions enable strategic outcomes;analyze internal and external business processes to identify information systems requirements;identify and plan IT solutions that meet business objectives.;Staged Assignments;The staged assignments are designed to follow the;relevant course modules and chapters of the textbook in the class;schedule, and are due on the dates shown in the Syllabus.;Stage 1 Project: Business Environment Analysis and Process Model (Word document with analysis and graphic process model);Stage 2 Project: Technology-Supported Solution Proposal (Word document with proposed solution);Stage 3 Project: Outline of Next Steps and Template for IT;Considerations (Word document outline with next steps and completed;document table);Each stage of the case analysis is 20 percent of the;course grade, as stated in the Course Syllabus. The due dates are shown;in the Course Schedule. Because these assignments require students to;use Microsoft Word and a graphic design application, such as PowerPoint;(as indicated in the instructions), some students may need to "brush up;on their familiarity with these applications or use functions that are;somewhat new. Therefore, do not wait until the last minute to begin each;stage of the project.;Students should read through all the assignments in;advance to ensure that they (1) understand what is expected, and (2);allow enough time to effectively create the information being requested.;Assignments for each stage requires external research, outside of the;textbook. A grading rubric is provided with each assignment.;These assignments are designed to help students;identify how to effectively analyze and interpret information to improve;a business. This is an opportunity to apply critical thinking skills;and think like a business professional. When students are writing a;paper or developing a presentation, prepare the documents as if you;would be going to a boss that you are wanting to impress with your;overall knowledge and abilities. Please do not go through the mechanics;of pulling together information -- think about the processes, why the;processes are necessary, whether the processes make sense, whether the;information being provided seems realistic, and what the results show.;Support all recommendations with research.;One of the prerequisites for this course is to have a;fundamental working knowledge of word processing and business;presentation software (as provided in IFSM 201). Detailed instructions;for each stage of the case analysis project are posted separately in the;WebTycho Course Content area or on the professor's companion Web site.;Students must prepare each assignment in the indicated format (i.e.;memo, report, graphic model or other specified format) and submit the;required documents as an attachment to the respective assignment in the;WebTycho Assignments Folder with the appropriate filename. No credit;will be given for assignments submitted in file formats other than those;stated in the assignment instructions or not submitted to the;appropriate WebTycho classroom assignment.STAGE 1The Black and Brew Caf? Case Analysis - Stage 1;Due: 10 November 2013 24:00 (EST);Introduction;Students will work on this cohesion case during the;class session to help them tie all of the IT concepts together. The;premise is that each student recently has inherited their grandfather?s;coffee shop, started in 1962 and operates as if the year is 1962.;Students will need to bring the Black and Brew Caf? into the 21st;century. A coffee shop was chosen because coffee shops are;instantaneously identifiable for students. This case will give students a;true business approach to IT and allow them to work hands-on with many;of the intangible concepts taught in the text (such as SCM, ERP, and;Wireless Networks). The case also will help students tie all of the IT;concepts together to see how the differing parts work together to help a;business operate (even with non-IT businesses, such as a coffee shop).;The flexibility of the case allows students to cover any number of;topics, in any order, at any time during the session.;Purpose;This assignment gives students the opportunity to;apply the concepts of the Porter Five Forces model to a specific;business, develop a strategic direction for this business, and to apply;analytical skills to model a business process on an individual basis.;Modeling the current business process, although not a requirement in;this assignment, will aid in the analysis, design, development and;implementation of the technology solution. This assignment specifically;addresses the following course outcomes to enable you to;analyze business strategy to recognize how technology solutions enable strategic outcomes, and;analyze internal and external business processes to identify information systems requirements.;Background;The Black and Brew Caf? has been in business;since 1962 and has never had a single competitor in the downtown area.;One of your employees has heard a rumor that a Starbucks might be;opening a store a few blocks away. Your staff is worried and is looking;to you to provide reassurance that the competition will not affect your;business. In addition, you have decided that this is a good time to;develop your strategic direction for bringing the Caf? into the 21st;century.;Michael Porter?s Five Forces Model is a useful tool;for analyzing a business and helping to develop a company?s strategic;direction. The Five Forces Model also is used to aid organizations;facing the challenging decision of entering a new industry or industry;segment or developing a strategy for dealing with new competition. The;Five Forces Model helps determine the relative forces impacting the;future success of a business and includes;Buyer Power;Supplier power;Threat of substitute products or services;Threat of new entrants;Rivalry among existing competitors;The Five Forces are fully described and discussed in;the textbook, and competitive advantage is covered in Module 1. In order;to analyze the impact of a potential new competitor and develop a;strategic direction, use the Five Forces Model to analyze your Black and Brew Caf? business. Once completed, create a model of the main process identified in the analysis.;Therefore, once students have (1) identified a strategic area for improvement in the Black and Brew Caf?, namely inventory control and financial transactions, and (2) identified a process that could be improved with the use of technology, namely a point-of-sale system;students will create a model of that process that will further define;the steps in the process and aid in further analysis of the issues and;the proposed actions. In order to apply technology to a process, the;process must be thoroughly understood and models are used for this;purpose. The model also supports business process analysis and redesign;if the process is deemed to be inefficient or ineffective. Models are;also used to design the "to-be" process that describes the desired end;state after the technology solution is developed.;Assignment;Using the textbook and external resources, write a;short paper, 3 to 4 pages in length, including a title page and;references page (not counted in the paper length), responding to the;bulleted items below, focused upon the inventory control and financial transactions;strategic area for improvement. Remember to correctly cite and;reference your sources with APA format. Save the file with the following;format: student name and assignment number "1" (i.e., wissel-1).;Create a document that includes the following;Perform a detailed Porter's Five Forces analysis for the Black and Brew Caf?;addressing each force in one or two sentences and defining the force;the force?s impact on the Caf? and your strategy or strategies for;addressing the force.;Determine which of Porter's Three Generic strategies (see textbook) you will use to rebuild the Black and Brew Caf? for the 21st century and explain why this strategy was selected.;Based upon your analysis, identify a strategic area for improving the business (inventory control and financial transactions) and briefly explain this choice.;Within the selected strategic area, identify a process (point-of-sale system) that could be improved with the use of technology.;Additionally, students will model the process identified for improvement in this first part of this assignment, namely the point-of-sale system process. Students may use a model similar to this example;or develop one of their own, to (1) analyze the process identified for;improvement, (2) break down the processes into sequential steps, and (3);modeling the process. Students may use Microsoft Word, PowerPoint, or;clearly hand-draw your model (scan into an electronic file format for;submission). Save the file with the following format: student?s last;name and assignment number "1a" (i.e., wissel-1a).;The results of this assignment should be uploaded to;the Stage 1 Assignment in the WebTycho classroom, the analysis paper as;MS-Word file attachment, and the model either as a MS-Word document, a;MS-PowerPoint presentation, or a scanned pdf file. Analyses submitted in;other formats will not be accepted for grading.;In determining which process to select for improvement, inventory control and financial transactions and the point-of-sale system;were identified to best assist students in successfully completing the;remaining projects within this Case Study. Review Stages 2 - 5 to have a;better understanding of the future projects that will build upon this;initial stage. Understanding the future requirements also assists in;selecting a process (and later proposing a technology solution) that can;support the requirements of the follow-on assignments.;The "right" and "wrong" answers have to do with;whether or not students correctly incorporated the course concepts from;the textbook and addressed all parts of the assignment. Students need to;conduct some external research for the case analysis, incorporate the;results of the research, and cite (reference) the sources in APA format;in the written portion of the assignment. The exact strategy selected is;not as important as (1) how the strategy makes sense in light of the;course content and the Case Study and (2) is well supported through the;application of course concepts and external research.The Black and Brew Caf? Case Analysis - Stage 2;Due: 24 November 2013 24:00 (EST);Introduction;Students will work on this cohesion case during the;class session to help them tie all of the IT concepts together. The;premise is that each student recently has inherited their grandfather?s;coffee shop, started in 1962 and operates as if the year is 1962.;Students will need to bring the Black and Brew Caf? into the 21st;century. A coffee shop was chosen because coffee shops are;instantaneously identifiable for students. This case will give students a;true business approach to IT and allow them to work hands-on with many;of the intangible concepts taught in the text (such as SCM, ERP, and;Wireless Networks). The case also will help students tie all of the IT;concepts together to see how the differing parts work together to help a;business operate (even with non-IT businesses, such as a coffee shop).;The flexibility of the case allows students to cover any number of;topics, in any order, at any time during the session.;Purpose;This assignment gives students the opportunity to;apply knowledge of technology solutions to improve a business process.;This assignment specifically addresses the following course outcomes to;enable you to;analyze internal and external business processes to identify information systems requirements, and;identify and plan IT solutions that meet business objectives.;Background;The Black and Brew Caf? has been in business;since 1962 and has never had a single competitor in the downtown area.;One of your employees has heard a rumor that a Starbucks might be;opening a store a few blocks away. Your staff is worried and is looking;to you to provide reassurance that the competition will not affect your;business. In addition, you have decided that this is a good time to;develop your strategic direction for bringing the Caf? into the 21st;century.;In the first stage of this case analysis, Michael Porter?s Five Forces Model was used to conduct an analysis of the Black and Brew Caf?;and a process was identified at the Caf? which could benefit from the;use of technology. Additionally, a model of that process was created and;graphically demonstrated the major steps of the original process. The;next step is to identify an alternative technology, practice, and;procedure that would improve the initial process.;The proposed alternative (1) should address the business process, (2) should be appropriate to the Black and Brew Caf?;(3) should be described concisely with major components listed, and (4);an explanation should be given for why and how this proposed;alternative will improve the business process.;Assignment;Using the textbook and external resources, write a;short paper, 3 to 4 pages in length, including a title page and;references page (not counted in the paper length), responding to the;bulleted items below. Remember to correctly cite and reference your;sources with APA format. Save the file with the following format;student name and assignment number "2" (i.e., wissel-2).;Create a document that includes the following;Briefly explain the business process identified in Stage 1 and why this process would benefit from alternative technology.;Propose a specific alternative technology, describing the process in a few sentences.;List the major hardware, software and communications;components that will be needed. How many items or devices listed is;dependent upon the alternative proposed. Ensure to include all the;important components needed to implement this proposed technology. This;listing of hardware, software, and communication components should be;applicable to the proposed technology and should be appropriate for the Black and Brew Caf?.;Explain how the proposed alternative technology will improve the process.;Explain how the proposed alternative technology will support at;least one strategic objective identified through the Porters Five;Forces Analysis conducted in Stage 1.;The results of this assignment should be uploaded to;the Stage 2 Assignment in the WebTycho classroom as MS-Word file;attachment. Analyses submitted in other formats will not be accepted for;grading.;Review the instructions for the remaining project in;this Case Study, Stage 3, to have a better understanding of the future;projects that will build upon the proposed alternative technology.;Understanding the future requirements also will assist in deciding upon;the technology. Students should propose an alternative that can be used;in the assignments that follow this one, so be selective and choose an;appropriate alternative.;The "right" and "wrong" answers have to do with;whether or not students correctly incorporated the course concepts from;the textbook and addressed all parts of the assignment. Students need to;conduct some external research for the case analysis, incorporate the;results of the research, and cite (reference) the sources in APA format;in the written portion of the assignment. The exact alternative;technology proposed is not as important as (1) whether the technology;proposed is applicable to the Black and Brew Caf?, (2) could;actually improve the process identified, (3) is fully thought-out, and;(4) is well supported through the application of course concepts and;external research.The Black and Brew Caf? Case Analysis - Stage 3;Due: 8 December 2013 24:00 (EST);Introduction;Students will work on this cohesion case during the;class session to help them tie all of the IT concepts together. The;premise is that each student recently has inherited their grandfather?s;coffee shop, started in 1962 and operates as if the year is 1962.;Students will need to bring the Black and Brew Caf? into the 21st;century. A coffee shop was chosen because coffee shops are;instantaneously identifiable for students. This case will give students a;true business approach to IT and allow them to work hands-on with many;of the intangible concepts taught in the text (such as SCM, ERP, and;Wireless Networks). The case also will help students tie all of the IT;concepts together to see how the differing parts work together to help a;business operate (even with non-IT businesses, such as a coffee shop).;The flexibility of the case allows students to cover any number of;topics, in any order, at any time during the session.;Purpose;This assignment gives students the opportunity to;apply knowledge of the areas to be considered in planning and;implementing a technology solution. This assignment specifically;addresses the following course outcomes to enable you to;analyze internal and external business processes to identify information systems requirements, and;identify and plan IT solutions that meet business objectives.;Background;The Black and Brew Caf? has been in business;since 1962 and has never had a single competitor in the downtown area.;One of your employees has heard a rumor that a Starbucks might be;opening a store a few blocks away. Your staff is worried and is looking;to you to provide reassurance that the competition will not affect your;business. In addition, you have decided that this is a good time to;develop your strategic direction for bringing the Caf? into the 21st;century. The next step is to let Caf? managers and staff know what is;coming. The Caf? is too small to have a CIO, however, you will fulfill;this role. The "process owners" are the managers of the operations at;the Caf?.;For this assignment, students will develop an;annotated outline that identifies the next steps to implement the;solution described in Stage 2, addressing a number of areas such as, but;not limited to, project management, system development life cycle;change management. In the second stage of this case analysis;alternative technology to improve a business process at the Black and Brew Caf?;was proposed. Prior to initiating a strategic plan, there are several;areas that need to be considered in regards to this technology.;Assignment;Using the textbook and external resources, (1) complete the Table of IT Considerations;(2) provide a brief explanation of the proposed technology solution;and (3) develop an annotated outline 2-3 pages in length, responding to;the bulleted items below. Remember to correctly cite and reference;sources with APA format. Save the file with the following format;student name and assignment number "3" (i.e., wissel-3).;The results of this assignment should be uploaded to;the Stage 3 Assignment in the WebTycho classroom as MS-Word file;attachments. Analyses submitted in other formats will not be accepted;for grading.;To complete the Table of IT Considerations;open the attached table and complete the remaining two columns. For;each area of consideration, rank the specific technology proposed as high, medium or low in importance or relevance for the Black and Brew Caf?.;If an area of consideration is Not Applicable to the proposed;technology, enter N/A. Afterwards, provide a brief explanation, a;minimum of two sentences for each consideration, to justify that;ranking. Explanations must provide enough information to convey the;reasoning behind the ranking. Save the Table of IT Considerations file;with the following format: student name and assignment number "3a;(i.e., wissel-3a). These considerations are listed in the table provided below.;Table of IT Considerations;Area;High/Medium/Low Importance or Relevance or Not Applicable (N/A);Explanation for Ranking;Accessibility;Availability;Maintainability;Portability;Reliability;Scalability;Usability;Disaster Recovery Plan;Authentication & Authorization;Prevention & Resistance (Security);Detection & Response (Security);Grid Computing;Cloud Computing;Virtualized Computing;Communications Architecture;Database Architecture;Decision Support;Artificial Intelligence;Business-to-Business eCommerce;Business-to-Consumer eCommerce;Depending on the specific technology proposed, some of;these considerations will be more important than others, or may need;specific consideration prior to implementation. The responses entered;into the table for each consideration must be aligned to the specific;technology proposed and appropriate to the Black and Brew Caf?.;For example, if the alternative technology being;proposed were to include a kiosk for customers to place their orders at;the Caf?, then for the area of Accessibility, the following might be;entered;Area;High/Medium/Low Importance or Relevance or Not Applicable (N/A);Explanation for Ranking;Accessibility;Medium;Since the customers will use the kiosk to enter their;orders, the kiosk must be accessible to everyone, even those with;disabilities. Customers may have a variety of issues using the kiosk;so this will not be the only method customers can place an order -- the;counter personnel still will be available to take the orders.;Accessibility is ranked "Medium" because of the importance of access to;the kiosk in placing an order for some customers and for public;relations. However, accessibility is not "High" since there are other;methods of placing orders.;An annotated outline provides the basic information;in full sentences, but in outline form rather than in paragraph form. In;this case, each aspect of the next steps to be taken to implement your;proposed technology must be addressed. Provide all of the important;facts, without the expanded discussions used in full-length papers. Each;of the topics in the list below should be explained as they apply to;the proposed technology and to the Caf?, using a few sentences for each;topic and providing information specific to your proposal.;When providing the brief explanation of the proposed;alternative technology, identify the alternative technology, state what;the technology is expected to do for the Caf?, and summarize the;information provided in the Stage 2 assignment.;The annotated outline should address the next steps in each of the following areas that the Black and Brew Caf? will take to implement your proposed alternative technology;VERY brief description of proposed technology (to set the stage for the rest of the outline);Project Management (schedule, resources, deliverables);System Development Life Cycle (all phases);Change Management;Employee Training;Leadership Expectations;Defining Success;Reference(s);The "right" and "wrong" answers have to do with;whether or not students incorporated the course concepts from the;textbook and addressed all areas of the assignment, correctly ranked;each consideration as the consideration relates to the proposed;technology, and have provided a well-supported explanation for the;ranking assigned. Your "next steps" must be defined specifically for the;Black and Brew Caf?, addressing (1) the business, (2) the;environment, and (3) your alternative technology proposed. Also;external research on at least one aspect of the assignment, cited in APA;format, must be incorporated in this annotated outline. For the Table;of IT Considerations, the exact ranking proposed is not as important as;(1) whether the technology ranking provided is applicable to the;solution, (2) are ranked appropriately considering the explanation;provided, and (3) are appropriate to the Black and Brew Caf

 

Paper#37083 | Written in 18-Jul-2015

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