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Case 13-1 Refer-a-Friend Program

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Question;Case 13-1 Refer-a-Friend ProgramRunway Discount (?Runway? or the ?Company?) is a privately held online retailer that sells discounted high-end fashion. In an effort to increase its sales and customer base, Runway implemented a customer referral marketing campaign (the ?Refer-a-Friend Program?) whereby existing customers can refer friends to Runway and receive a $25 credit towards the purchase of future merchandise. The terms of the program are as follows:Runway offers existing customers (the ?Existing Customer?) a $25 credit (the ?$25 Referral Credit?) if the Existing Customer refers a friend (the ?New Customer?) to Runway?s Web site and the New Customer purchases merchandise from Runway.After a purchase is made by the New Customer, the Existing Customer receives a $25 credit to be applied to a future purchase from Runway.The $25 Referral Credit represents the fair value of the cost Runway would pay to acquire a new customer from an unrelated third party or marketing firm who is not a purchaser of its products. The program is open to all of Runway?s customers and does not need to be combined with any initial or existing purchases.Required:1. How should the $25 Referral Credit be recorded in Runway?s Income Statement ? as a reduction of revenue or as a marketing expense?2. When would Runway record the $25 Referral Credit?What are the entries Runway would record when the $25 Referral Credit is earned by the Existing Customer?What are the entries Runway would record when the $25 Referral Credit is redeemed against a $100 purchase made by the Existing Customer?3. Runway is planning to adopt IFRSs in the near future. What is the relevant accounting guidance they would follow under IFRSs?

 

Paper#40085 | Written in 18-Jul-2015

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