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St. Leo ACCOUNTING 560 Accounting Quiz Ch 1 - 4






1. Question : All of the following are rules of thumb for questionnaire design EXCEPT ________.






Student Answer: making questions as simple as possible





making the questions specific





ensuring that fixed responses overlap





avoiding hypothetical questions





avoiding questions with a negative in them





2. Question : The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.






Student Answer: developing
























3. Question : A ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the ________.






Student Answer: salesperson; customer





fund-raiser; contributor





politician; voter





marketer; prospect





celebrity; audience





4. Question : Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers\' ________.






Student Answer: views of others





views of organizations





views of themselves





views of the universe





views of society





5. Question : ________ are groups of individuals who are born during the same time period and travel through life together.






Student Answer: Cohorts























6. Question : Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ________.






Student Answer: materials handling





support activities





inventory activities





primary activities





benchmark activities





7. Question : Business realignment may be necessary to maximize core competencies. Which of the following would be one of the steps in this realignment process?






Student Answer: reviewing all macro relationships





reviewing global outreach projections





redefining the business concept (the \"big idea\")





reviewing successes from e-commerce (if any)





revamping the ethics statement





8. Question : According to the information found in the social-cultural environment, with respect to views of others, ________ are considered to be things that allow people who are alone to feel they are not (e.g., television, home video games, and Internet chat rooms).






Student Answer: social surrogates





subliminal fantasies





relationship avoidance





primary products





secondary products




9. Question : The firm should estimate its competitors\' costs and performances as ________ against which to compare its own costs and performance.






Student Answer: competition




















moveable standards





10. Question : In the famous case where Coca-Cola introduced New Coke after much research, the failure of New Coke was largely due to a marketing research barrier identified as ________.






Student Answer: a narrow conception of the research





uneven caliber of researchers





poor framing of the problem





late and occasional erroneous findings





personality and presentation differences





11. Question : Which of the following types of marketing research firms would best be described as being one that gathers consumer and trade information which they sell for a fee (e.g., Nielsen Media Research)?






Student Answer: Custom marketing research firms





Syndicated-service research firms





Specialty-line marketing research firms





General-line marketing research firms





Nonprofit marketing research firms




12. Question : Value reflects ________.






Student Answer: the price consumers are charged for a product





the cost of manufacturing a product





the degree to which consumer demand for the product is positive




the sum of the perceived tangible and intangible benefits and costs to customers




all of the above





13. Question : The value of an offering is described as ________.






Student Answer: the price consumers are charged for a product





the cost of manufacturing a product





the degree to which consumer demand for a product is positive





the sum of the tangible and intangible benefits and costs to customers




the intangible benefits gained from a product





14. Question : When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________.






Student Answer: defined strategy





focused strategy





value-added strategy





competitive advantage strategy





customer-focused strategy





15. Question : A social definition of marketing says ________.






Student Answer: effective marketing requires companies to remove intermediary parties to achieve a closer connection with direct consumers




a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company\'s products




marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others




marketing is the process of extracting maximal value from consumers to facilitate corporate growth




marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer




16. Question : The firm\'s success depends both on how well each department performs its work, and on how well the various departmental activities are coordinated to conduct ________.






Student Answer: core strategies





satellite businesses





core values





core business processes





core technologies





17. Question : A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors\' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.






Student Answer: sales-force surrogates










external networks





advisory panels





customer feedback systems





18. Question : Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.






Student Answer: demographic segments










consumer bundles










behavioral niches





19. Question : Time-series analysis, exponential smoothing, and statistical demand analysis are all forms of ________.






Student Answer: expert opinion





market-test methods





buyer intention surveys





past-sales analysis





none of the above





20. Question : Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ________-understanding and meeting customers\' expressed needs.






Student Answer: reactive market orientation





proactive marketing orientation





total market orientation





impulsive market orientation





holistic market orientation


Paper#42163 | Written in 21-Jan-2016

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