Description of this paper

St. Leo ACCOUNTING 560 Accounting Quiz Ch 1 - 4

Description

solution..


Question

 

 

1. Question : All of the following are rules of thumb for questionnaire design EXCEPT ________.

 

 

 

 

 

Student Answer: making questions as simple as possible

 

 

 

 

making the questions specific

 

 

 

 

ensuring that fixed responses overlap

 

 

 

 

avoiding hypothetical questions

 

 

 

 

avoiding questions with a negative in them

 

 

 

 

2. Question : The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.

 

 

 

 

 

Student Answer: developing

 

 

 

 

distributing

 

 

 

 

communicating

 

 

 

 

reversing

 

 

 

 

researching

 

 

 

3. Question : A ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the ________.

 

 

 

 

 

Student Answer: salesperson; customer

 

 

 

 

fund-raiser; contributor

 

 

 

 

politician; voter

 

 

 

 

marketer; prospect

 

 

 

 

celebrity; audience

 

 

 

 

4. Question : Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers\' ________.

 

 

 

 

 

Student Answer: views of others

 

 

 

 

views of organizations

 

 

 

 

views of themselves

 

 

 

 

views of the universe

 

 

 

 

views of society

 

 

 

 

5. Question : ________ are groups of individuals who are born during the same time period and travel through life together.

 

 

 

 

 

Student Answer: Cohorts

 

 

 

 

Populations

 

 

 

Demographics

 

 

 

Societies

 

 

 

 

Markets

 

 

 

 

6. Question : Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ________.

 

 

 

 

 

Student Answer: materials handling

 

 

 

 

support activities

 

 

 

 

inventory activities

 

 

 

 

primary activities

 

 

 

 

benchmark activities

 

 

 

 

7. Question : Business realignment may be necessary to maximize core competencies. Which of the following would be one of the steps in this realignment process?

 

 

 

 

 

Student Answer: reviewing all macro relationships

 

 

 

 

reviewing global outreach projections

 

 

 

 

redefining the business concept (the \"big idea\")

 

 

 

 

reviewing successes from e-commerce (if any)

 

 

 

 

revamping the ethics statement

 

 

 

 

8. Question : According to the information found in the social-cultural environment, with respect to views of others, ________ are considered to be things that allow people who are alone to feel they are not (e.g., television, home video games, and Internet chat rooms).

 

 

 

 

 

Student Answer: social surrogates

 

 

 

 

subliminal fantasies

 

 

 

 

relationship avoidance

 

 

 

 

primary products

 

 

 

 

secondary products

 

 

 

9. Question : The firm should estimate its competitors\' costs and performances as ________ against which to compare its own costs and performance.

 

 

 

 

 

Student Answer: competition

 

 

 

 

standards

 

 

 

 

challenges

 

 

 

 

benchmarks

 

 

 

 

moveable standards

 

 

 

 

10. Question : In the famous case where Coca-Cola introduced New Coke after much research, the failure of New Coke was largely due to a marketing research barrier identified as ________.

 

 

 

 

 

Student Answer: a narrow conception of the research

 

 

 

 

uneven caliber of researchers

 

 

 

 

poor framing of the problem

 

 

 

 

late and occasional erroneous findings

 

 

 

 

personality and presentation differences

 

 

 

 

11. Question : Which of the following types of marketing research firms would best be described as being one that gathers consumer and trade information which they sell for a fee (e.g., Nielsen Media Research)?

 

 

 

 

 

Student Answer: Custom marketing research firms

 

 

 

 

Syndicated-service research firms

 

 

 

 

Specialty-line marketing research firms

 

 

 

 

General-line marketing research firms

 

 

 

 

Nonprofit marketing research firms

 

 

 

12. Question : Value reflects ________.

 

 

 

 

 

Student Answer: the price consumers are charged for a product

 

 

 

 

the cost of manufacturing a product

 

 

 

 

the degree to which consumer demand for the product is positive

 

 

 

the sum of the perceived tangible and intangible benefits and costs to customers

 

 

 

all of the above

 

 

 

 

13. Question : The value of an offering is described as ________.

 

 

 

 

 

Student Answer: the price consumers are charged for a product

 

 

 

 

the cost of manufacturing a product

 

 

 

 

the degree to which consumer demand for a product is positive

 

 

 

 

the sum of the tangible and intangible benefits and costs to customers

 

 

 

the intangible benefits gained from a product

 

 

 

 

14. Question : When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________.

 

 

 

 

 

Student Answer: defined strategy

 

 

 

 

focused strategy

 

 

 

 

value-added strategy

 

 

 

 

competitive advantage strategy

 

 

 

 

customer-focused strategy

 

 

 

 

15. Question : A social definition of marketing says ________.

 

 

 

 

 

Student Answer: effective marketing requires companies to remove intermediary parties to achieve a closer connection with direct consumers

 

 

 

a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company\'s products

 

 

 

marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others

 

 

 

marketing is the process of extracting maximal value from consumers to facilitate corporate growth

 

 

 

marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer

 

 

 

16. Question : The firm\'s success depends both on how well each department performs its work, and on how well the various departmental activities are coordinated to conduct ________.

 

 

 

 

 

Student Answer: core strategies

 

 

 

 

satellite businesses

 

 

 

 

core values

 

 

 

 

core business processes

 

 

 

 

core technologies

 

 

 

 

17. Question : A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors\' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.

 

 

 

 

 

Student Answer: sales-force surrogates

 

 

 

 

intermediaries

 

 

 

 

external networks

 

 

 

 

advisory panels

 

 

 

 

customer feedback systems

 

 

 

 

18. Question : Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.

 

 

 

 

 

Student Answer: demographic segments

 

 

 

 

cliques

 

 

 

 

consumer bundles

 

 

 

 

subcultures

 

 

 

 

behavioral niches

 

 

 

 

19. Question : Time-series analysis, exponential smoothing, and statistical demand analysis are all forms of ________.

 

 

 

 

 

Student Answer: expert opinion

 

 

 

 

market-test methods

 

 

 

 

buyer intention surveys

 

 

 

 

past-sales analysis

 

 

 

 

none of the above

 

 

 

 

20. Question : Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ________-understanding and meeting customers\' expressed needs.

 

 

 

 

 

Student Answer: reactive market orientation

 

 

 

 

proactive marketing orientation

 

 

 

 

total market orientation

 

 

 

 

impulsive market orientation

 

 

 

 

holistic market orientation

 

Paper#42163 | Written in 21-Jan-2016

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