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UOP RES351 Understanding Business Research Terms and Concepts: Part 3




Question;Understanding;Business Research Terms and Concepts: Part 3;Determine which;level of measurement?;nominal, ordinal, interval, or ratio?is;used in the following examples.;?;The Association of Accountants is conducting a;survey to determine the ranking of the top 100 accounting firms in the world.;?;How many years did it take you to earn your;college degree?;?;On a questionnaire which asks for gender, males;are coded as 1 and females are coded as 2.;?;Respondents are asked to rate a list of;high-tech companies as excellent, good, fair, or poor in terms of;their service delivery.;?;Cereal brands are arranged in an ordered;sequence in which an equal interval exists between each point.;?;LeBron James wears the number 23 on his jersey.;?;The length of time it takes the winner of a;marathon to cross the finish line.;?;Students are asked to rank computer;manufacturers.;?;The brand of charge card used by a customer.;?;The pin number used to access your checking;account.;Which sampling;method?simple;random, systematic, stratified, cluster, convenience, judgment, quota, or;snowball?is most;appropriate for the following examples?;?;The unemployment rate is calculated each month;by the U.S. Bureau of Labor Statistics. The survey consists of 50,000;households in about 2,000 counties and cities in all 50 states.;?;A researcher for Kraft Foods selects five states;randomly, and then selects 10 supermarkets chains within each state to call for;a phone survey as test markets for a new cookie.;?;A new product researcher would like to;investigate the use of virtual teams. After conducting an interview with a;manager, she asks for the names of other managers that use virtual teams.;?;A news reporter asks people on the street their;opinion about the president?s new bill.;?;Jamie select Denver, Colorado, Chicago;Illinois, and San Diego, California as test markets for a new potato chip line;base on her experience with these markets.;?;A researcher instructs field interviewers to;interview customers of different cell phone companies in a nearby shopping mall;so that they each interview 10 AT&T, 8 T Mobile, 6 Verizon, and 4 owners of;other cell phone providers.;?;The Consumer Price Index represents a sampling;of 90,000 items from 364 categories, chosen from 20,000 retail stores in 85;geographically distributed areas that are chosen to be as similar as possible.;?;A finance professor wants to know how many MBA;students would be willing to take a course in international finance this;summer. She surveys students in the class she is currently teaching.;Which;hypothesis-testing procedure would you use in the following situations?;?;The mean time an American family lives in a;particular single-family dwelling is 11.8 years. A sample of 100 families in;the Sycamore, OK area shows the mean time living in a single family residence;is 12.7 years. Can we conclude that the time people live in Sycamore is;significantly more than the national average?;?;A researcher would like to know if there is a;significant difference in clothing purchases between full-time working women;part-time working women, and women who are homemakers.;?;Eighty percent of those who play the state;lottery never win more than $100 in one play. A sample of 500 players was drawn;and the mean winning was $125.;?;A drug manufacturing company conducted a survey;of customers. The research question was as follows: Is there a significant;relationship between packaging preference (size of the bottle purchased) and;economic status? There were four packaging sizes: small, medium, large, and;jumbo. Economic status was categorized as follows: lower, middle, and upper.;?;A company has 24 salespeople. The test must;evaluate whether their product knowledge has improved or remained unchanged;after a training program.;?;A computer company has a brand loyalty rating of;6.8 on a 7 point scale. Is this company?s rating significantly different from;the industry average of 6.4?;?;The manager of an office supply store wanted to;determine which color folders she should discontinue based on low sales. The;colors stocked were black, blue, red, green, and purple.


Paper#45304 | Written in 18-Jul-2015

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