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Kaplan mt450 unit 5 quiz




Question;A market structure analysis is used to better understand;the;competition.;customers.;employees.;social environment.;Points Received: 2 of 2;Comments;Question 2. Question;A typical marketing planning horizon is;one month.;six months.;one year.;five years.;Points Received: 2 of 2;Comments;Question 3. Question;According to the needs hierarchy theory, basic human needs;such as food, sleep, and water are examples of ________ needs.;physiological;safety;ego;social;Points Received: 2 of 2;Comments;Question 4. Question;The value proposition offered by the competitors and the;marketing mix used by them will most likely fall under which of the following;parts of the competitor analysis?;determination of the competitors' major;objectives;assessment of the competitors' current;marketing strategies;assessment of the competitors' strengths and;weaknesses;internal analysis of your firm's strengths and;weaknesses relative to the competitors;Points Received: 0 of 2;Comments;Question 5. Question;Which of the following refers to one particular product;segment of a particular industry?;a product brand.;a product variant.;a product type.;a product class.;Points Received: 0 of 2;Comments;Question 6. Question;When marketing managers select a market segment to pursue;it is called;segmenting the market.;selecting the target market.;selecting the right product.;selective distribution.;Points Received: 2 of 2;Comments;Question 7. Question;Which of the following types of competition can be defined;as products or services that the customer views as fulfilling the same need?;product form competition;product category competition;generic competition;budget competition;Points Received: 2 of 2;Comments;Question 8. Question;According to the needs hierarchy theory, friendship, affection;acceptance by reference groups are examples of ________ needs.;physiological;social;ego;self-actualization;Points Received: 2 of 2;Comments;Question 9. Question;Which of the following types of competition is based on;products that have similar features and provide the same basic function?;product class or product category;product form;generic;budget;Points Received: 2 of 2;Comments;Question 10. Question;Conni is a marketing manager for a paper manufacturer. Many customers are identified as a straight;rebuy. Which of the following is an;example of a straight rebuy?;frequently purchased routine purchases such as;printer toner;upgrading the local intranet with new;technologies;purchasing the first local intranet for a;small business;routine purchases that have changed in some way;such as air travel;Points Received: 2 of 2;Comments;Question 11. Question;Tim is the marketing manager of a toy company. He is segmenting the market via;psychographics. Which of the following;is an example of a psychographic variable?;religion;lifestyle;social class;density;Points Received: 0 of 2;Comments;Question 12. Question;Which of the following best describes upgrading the existing;copier to take advantage of new technology?;straight rebuy situation;modified rebuy situation;new-task situation;repetition purchase;Points Received: 2 of 2;Comments;Question 13. Question;With reference to the chasm model, the term visionaries;refers to;innovators.;early majority.;early adopters.;late majority.;Points Received: 0 of 2;Comments;Question 14. Question;What type of competition can destroy entire product;categories when a major innovation occurs, so it requires attention, especially;for long-run planning?;Product form;Product category;Generic;Budget;Points Received: 0 of 2;Comments;Question 15. Question;An analysis in which the strengths and weaknesses of;competitors and their current and likely future strategies are examined is;known as competitor analysis.;True;False;Points Received: 2 of 2;Comments;Question 16. Question;According to the needs hierarchy theory, ________ needs are;based on job security and financial security.;physiological;safety;ego;social;Points Received: 2 of 2;Comments;Question 17. Question;John is a Marketing Manager for Kaplan Soda Inc. He is making decisions about which customer;groups his company will pursue for a particular brand or product line. What is this commonly referred to in;marketing?;product segmentation;perpetual map;target marketing;market segmentation;Points Received: 0 of 2;Comments;Question 18. Question;Michael is a marketing manager for a home repair;organization. He is trying to make a decision on a supplier. Which of the following influences the;decision about which supplier is chosen?;the initiator;the influencer;the decider;the purchaser;Points Received: 2 of 2;Comments;Question 19. Question;In technology-based markets, the marketing manager must;understand who the different customers that will purchase the product at the;introductory stage of the product life cycle and who will purchase the product;as it matures. According to Everett Rogers, which of the following types of;customers will be the first to buy the product?;early adopters;early majority;innovators;laggards;Points Received: 0 of 2;Comments;Question 20. Question;The concept of segmentation is important because it implies;an understanding that customers are homogeneous.;True;False


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