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kaplan mt450 unit 9 quiz




Question;Which of the following is true regarding television;advertising?;It is good for factual (informational) copy.;It is the best medium for action and image;advertising.;It is easy to narrowly target an audience with;the help of television advertising.;TV advertising is time consuming and reaches;limited number of people.;Question 2. Question;Which of the following statements is true about customer;promotion?;It comes directly to the customer from the;manufacturer.;It is directed at intermediate channels of;distribution.;It is an attempt to get the channels of;distribution to stock more of a product.;It is run by the channel, either to the next;channel the distribution cha or to fal;customers.;Pots Received: 0 of 2;Comments;Question 3. Question;John is the marketg manager for KapConsultg. Their biggest;client is Doc?s Cola and the ma objective is to help the client build the;brand. Which of the followg is critical;to buildg a strong brand?;crease the sales volume of the products fallg;under the brand.;Reduce the production cost of the products;fallg under the brand.;crease the profit marg for the products fallg;under the brand.;Assign responsibility for brand development;activities.;Pots Received: 2 of 2;Comments;Question 4. Question;John, the new marketg manager of Doc?s Cola recently decided;to crease the bottle of soda by 5 cents.;He needs to calculate the formula;for the calculation of price elasticity of demand. Which calculation below is;the formula for price elasticity?;E = percent change price/percent change demand;E = percent change demand/percent change price;E = percent change demand/percent change supply;E = percent change supply/percent change demand;Pots Received: 2 of 2;Comments;Question 5. Question;Samplg is most likely to be used;the;maturity stage of the product life cycle.;the;decle stage of the product life cycle.;when a new product or brand is beg troduced.;to create terest among laggards and to;generate sales the decle stage.;Pots Received: 0 of 2;Comments;Question 6. Question;John is a market research consultant for KapConsultg. He has just recommended a strategy to a;client where product variants are developed to appeal to different segments of;the market or to satisfy customers' needs for variety. What type of strategy has John recommend to;the client?;product le strategy;production le strategy;customer le strategy;competitor le strategy;Pots Received: 0 of 2;Comments;Question 7. Question;KapConsultg is dog some consultg for a small pharmacy Raritan, NJ called Doc?s Pharmacy. A big retailer just moved to town and they;have a pharmacy. Which of the followg;describes how a local retailer like Doc?s could defend its local market agast a;global company?;It should reduce its price and beg competg on;price differentiation.;It should emphasize its home country or ethnic;orig.;It should crease advertisg expenditures and;contue with the same message as before.;It should crease its research and development;expenditure and enhance its product.;Pots Received: 0 of 2;Comments;Question 8. Question;Which of the followg types of coupon appears on the actual;pages of newspapers rather than beg serted as a separate page or section?;cross-ruffs coupon;-ad coupons;free-standg serts;on-package coupons;Pots Received: 2 of 2;Comments;Question 9. Question;The largest part of a sales organization is made up of;field sales representatives.;national sales managers.;direct sales managers.;regional sales managers.;Pots Received: 2 of 2;Comments;Question 10. Question;Which of the followg marketg termediaries is a busess that;assists the performance of distribution;tasks other than buyg, sellg, and transferrg title?;merchant middleman;jobber;retailer;facilitatg agent;Pots Received: 2 of 2;Comments;Question 11. Question;Tom, the accountant for Doc?s Cola requested formation on;costs, such as the marketg manager's salary and product-related advertisg and;promotion expenses. What types of costs;are these an examples of?;development costs.;variable costs.;direct fixed costs.;overhead costs.;Pots Received: 0 of 2;Comments;Question 12. Question;Which of the followg is an action-focused marketg event that;attempts to get customers to purchase with a limited period of time?;sales promotion;market penetration;marketg research;market segmentation;Pots Received: 2 of 2;Comments;Question 13. Question;You are the marketg manager for Doc?s Cola and are workg on;a product development strategy. Your;approach to new product development consists of constant teraction with;multidisciplary team whose members who work together from the begng of the;project to the product's troduction.;What type of new product development approach is beg used this scenario?;the classic lear approach;the rugby approach;the cost-differential approach;the target-costg approach;Pots Received: 0 of 2;Comments;Question 14. Question;The most commonly used quota is based on profit margs.;True;False;Pots Received: 2 of 2;Comments;Question 15. Question;Which of the followg statements is true regardg the;value-added cha of distribution channels?;The value-added cha of distribution channels;begs with the customer.;Distribution channels establish a connection;between the firm and the customers.;One of the components of the value-added cha;of distribution channels is the government.;Distribution channels connect suppliers to the;firm.;Pots Received: 2 of 2;Comments;Question 16. Question;Recently, the Marketg Manager of KapPlumbg Supplies has set;a price that is higher than the target market is willg to pay. The customer;looks at this situation as a bad deal and, unless the company has a monopoly or;some other kd of market power, does not buy. Identify the situation.;perceived value > price > cost;price > cost > perceived value;price > perceived value > cost;perceived value > cost > price;Pots Received: 2 of 2;Comments;Question 17. Question;KapConsultg is dog some consultg for a small pharmacy Raritan, NJ called Doc?s Pharmacy. Doc?s is thkg about comg out with their own;private label for certa products. Which;of the followg statements is true regardg a private label brand?;It is sometimes called as an exclusive brand.;It is usually the low-priced option the category.;Stores often make lower margs on private-label;brands.;Retail stores devote huge marketg funds to;support private labels.;Pots Received: 0 of 2;Comments;Question 18. Question;Which of the followg statements is true regardg the;percentage of sales approach to budgetg?;It views advertisement as an vestment measures;its return by calculatg percentage crease sales for a particular period.;It attempts to spend at levels proportional to;the competition's spendg.;Approach is based on the belief that advertisg;causes sale.;It selects a percentage of sales, either past;or expected to devote to advertisg.;Chapter 11;Pots Received: 0 of 2;Comments;Question 19. Question;Jenny, a marketg consultant for KapConsultants just;recommended her client Atlantic Cruises use a value pricg strategy. Which of the followg statements is true about;value pricg?;It is also known as penetration pricg.;It gives customers more value than they expect;for the price paid.;It gives the seller most of the value?cost;difference.;It implies low price alone.;Chapter 10;Pots Received: 2 of 2;Comments;Question 20. Question;A salesperson's performance is positively correlated with;job satisfaction.;marital status.;educational background.;personality type.;Pots Received: 0 of 2;Comments


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