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Marketing MCQ




Question;Exam: - Value Capture and Value;Delivery;1.Coupons, rebates, and online discounts are;types of;;wholesaling.;B.pricing promotions.; promotions.;D.specialty;product displays.;2.Retailers with strong brand names of their;own might operate outlet stores toA.extend the useful life of mature products.;B.keep;manufacturers from selling similar items in their own factory stores.;C.sell excess inventory that might have to be sold at markdown;prices in regular stores.;D.compete with;category specialist stores.;3._______ communities are networks of social;shoppers who see an enhanced;emotional connection with;other participants during an Internet;shopping experience.A.Gen-Y;B.Self-actualizing;C.Virtual;D.Electronic;loyalty program;4.Themostsignificant potential benefit of the Internet;channel is itsA.capacity for;providing location options for maintaining inventory.;B.potential to;provide customers with instant gratification.;C.capacity for;a touch-and-feel customer experience.;D.ability to personalize information for each customer on a;cost=effective basis.;5.Some companies want to get their products;into as many outlets as possible.;These companies understand that the more;exposure they get, the more of their;products they'll sell. If this idea is;consistent with the company's overall strategy, it;willmostlikely choose _______ distribution.;A.exclusive;B.selective;C.collectively;exhaustive;D.intensive;6._______ are combating competitive pressures;by increasing the amount of;exclusive and private label merchandise;strengthening customer loyalty programs;and expanding their online presence.;A.Full-line;discount stores;B.Limited;assortment supermarketsC.Convenience stores;D.Department stores;7.Electronic access to manufacturer's inventory;helped transform the effectiveness;of manufacturer's representatives and outside;sales forces. Using new;communications tools, they could now avoid;the supply chain problem of;A.increasing;prices without increasing transportation charges.;B.promising delivery of products that weren't available.;C.insufficient;raw materials to produce the needed merchandise.;D.not being;able to coordinate selling efforts with manufacturers' promotional campaigns.;8._______ measures consumers' sensitivity to;changes in how much is charged;for an item.;A.Price elasticity of demand;B.Cross-price;elasticity of demand;C.Income;elasticity;D.Competitive;price demand;9.Health clubs often use a low, introductory;offer price to get people to join their;club. These low prices;represent a _______ orientation pricing;strategy.;A.maximizing;profits;;return;C.sales;;profit;10.Labor, materials, and energy are typically;costs.;A.incidental;B.fixed;C.inelastic;D.variable;11.Typically, manufacturers and retailers;exchange business documents through;a(n) _______ system.A.floor-ready;intranet;B.electronic data interchange;C.vertical-conflict;reduction;D.cross-docking;Internet;12.Jacob rents rooms in his hotel for an average;of $100 per night. The variable;cost per rented room is $15. His fixed costs;are $100,000, and his profit last year;was $20,000. For Jacob, the contribution per;unitis;A.$1000.B.$100.;C.$85.;D.$20,000.;13.Naomi owns and manages a gift store that;features merchandise for many;holidays throughout the year. Some are;novelty items that are mass produced, and;some are handcrafted. Manufacture and;creation of these items occur throughout;the year, but in cycles different from the;customers' purchases. To be successful;Naomi must pay special attention to the;supply chain management goal of;providing products at the right;A.locations.;B.time.;C.service;levels.;D.quantities.;14.For marketers to advertise a price as their;price, the Better Business Bureau recommends that at least 50 percent;of the sales of a product occur at that price.;A.regular;B.leader;C.fixed;;15.Which of the following ismostlikely to be characterized by;oligopolistic;competition in the United States?;A.Soft drinks;B.Soybeans;C.Stationary;D.Men's;clothing;16.Benton manages a building supply company. He;wants to invite 20 of his most;valuable customers, who are building;contractors, to a golf outing and party.;Benton willmost likelyuse the firm's _______ to;identify these customers.;A.annual sales;reportB.specialty-store salesC.Internet;D.CRM database;17.In _______ competition, there are many firms;providing differentiated;products.;A.monopolistic;B.pure;C.conventional;D.oligopolistic;18.Because of the way _______ buy merchandise;customers canneverbe;confident that the same;merchandise will be in stock each time they;visit the store.A.department stores; retailers;;stores;D.downstream;value stores;19.If a one-percent decrease in price results in;more than a one-percent increase in;quantity demand;demand is;A.price;inelastic.;B.derived;demand inelastic.;C.price elastic.;D.cross-price;elastic;20.When a customer purchases a DVD at a Best Buy;Electronics store, three of;the following information flows are started.;Which one isnotstarted?;A.Best Buy's;buyer aggregates sales at all stores and uses the information to send a reorder;to the;manufacturer.B.The sales associate scans the UPC recording;the sale.;C.The purchase is added to the customer's personal and;confidential purchasing habit records.;D.The sale is;transmitted to Best Buy's distribution center to adjust inventory data.;21.The fact that millions of consumers are using;online search engines for;comparison shopping has;A.increased consumers' price sensitivity.;B.increased;the number of oligopoly markets.;C.reduced;overall demand.;D.reduced the;contribution per unit cross-pricing elasticity.;22.Manufacturers use wholesalers and retailers;because;A.wholesalers;and retailers are traditionally accepted by frequent, loyal shoppers.;B.wholesalers and retailers create value through;convenience and lower prices.;C.the wholesalers;control the retailers.;D.the;manufacturers have no other choice, due to the legal environment.;23.General Mills (a manufacturer of a variety of;food products) might engage;Target, Costco, Wal-Mart, and Kroger in a;A.JIT.;B.QR.;C.CPFR.;D.CPR.;24.The break-even point is estimated by;A.dividing fixed costs by contribution per unit.;B.multiplying;revenue per unit times the quantity sold.C.multiplying fixed costs by contribution;per unit.;D.dividing;fixed contribution per unit by variable costs.;25.At the break-even point, _______ are zero.;A.profits;B.contributions;per unit;C.costs;D.price End of exam


Paper#45910 | Written in 18-Jul-2015

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