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Question;Read the McNeil Museum of Art Case;Study on pages 579-588 in our textbook, and answer the questions below in a;power-point format. You are required to use at least your textbook as source;material. All sources used, including the textbook, must be referenced;paraphrased and quoted material must have accompanying citations.;You are expected to include a title;slide at the start of your presentation, and a final slide listing your;sources. All sources used, including the textbook, must be referenced;paraphrased and quoted material must have accompanying citations using APA;format.;1. What is the McNeil Museum of;Art, and what is its image in the community?;2. What are the possible sources;for strategic change for the McNeil Museum of Art?;3. How would you describe the;overall performance of the McNeil Museum of Art?;4. What can be done to improve the;auxiliary activities of the museum?;5. Discuss the possible operations;control issues that McNeil Museum of Art may have.;6. What recommendations should Ms.;Mercer and Mr. Pate make to the McNeil Board of Trustees based on marketing;control considerations?Textbook;Kerin;R., & Peterson, R. (2010). Strategic marketing problems: Cases and;comments(12th ed.). Upper Saddle River, NJ: Prentice Hall.

 

Paper#46016 | Written in 18-Jul-2015

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