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Question;Every business develops a long term;business strategy in order to achieve its company goals and must be prepared to;adjust the strategic plan in light of a changing environment. Using Netflix as;our example, tell us about a strategic change that it has implemented in its;business strategy. Tell us why they implemented the change, and what have been;the results of that strategic change.Textbook;Kerin;R., & Peterson, R. (2010). Strategic marketing problems: Cases and;comments(12th ed.). Upper Saddle River, NJ: Prentice Hall.

 

Paper#46020 | Written in 18-Jul-2015

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