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Question;Read the Fe?nix Del Sur Case Study;on pages 77-79 in our textbook, and answer the five questions listed below in;essay format. Your response should be a minimum of 500 words. You are required;to use at least your textbook as source material. All sources used, including;the textbook, must be referenced;paraphrased and quoted material;must have accompanying citations using APA format.;1. Use the DECIDE process to;evaluate one of the decisions Fe?nix Del Sur is faced with.;2. What are the four analytical;categories to examine when formulating a case analysis? Apply the categories to;the Fe?nix Del Sur case.;3. What is the market for Fe?nix;Del Sur? How is that market currently being segmented?;4. What are the possible target;markets being considered by Fe?nix Del Sur?;5. What is Fe?nix?s distinctive;competency?;Kerin;R., & Peterson, R. (2010). Strategic marketing problems: Cases and;comments(12th ed.). Upper Saddle River, NJ: Prentice Hall.


Paper#46021 | Written in 18-Jul-2015

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