Question;Unit IV Case Study;Read the Drypers Corporation Case;Study on pages 344-352 in our textbook, and answer the questions below in a power-point;format. You are required to use at least your textbook as source material for;your response. All sources used, including the textbook, must be referenced;paraphrased and quoted material must have accompanying citations using APA;format.;You are expected to include a title;slide at the start of your presentation, and a final slide listing your;sources. You should have a total of 10 slides. Do not include the title slide;or the reference slide in your total.;1. What is integrated marketing;communications? Describe the marketing communications mix used by Drypers.;2. How would you characterize the;disposable diaper and training pants market in the United States?;3. How would you characterize the;competitive situation and marketing efforts for Drypers in the U.S. disposable;diaper industry?;4. Does Drypers use a push or pull;communication strategy, or both? Explain.;5. Describe the budgeting;communications mix you believe Drypers does use or should use. Why?;6. What should Drypers do to evaluate the;communications methods they use?;Textbook: Kerin, R., & Peterson, R.;(2010). Strategic marketing problems: Cases and comments(12th ed.).;Upper Saddle River, NJ: Prentice Hall.
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