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Building a brand is crucial exercise that often takes years or decades to accomplish




Question;Building;a brand is crucial exercise that often takes years or decades to;accomplish. The benefit of brand equity is realized in the bottom line.;You researched brand equity from a consumer standpoint. For this;assignment, you will select a big nationally or internationally known;brand that has advertisements that feature a famous person or persons.PART 1: Research BackgroundResearch;the selected brand using both its Web site and articles in the AIU;Library's full-text databases, and address the following:What does the brand mean in today's market?How has it evolved over time?What is the target market(s) for the brand? Has that changed from the past?How is the competition positioned?This;section of the assignment requires the use of articles from the AIU;Library's full-text databases. Articles are found in periodicals. These;are not to be confused with eBooks or reference books. The most popular;databases in marketing are: ABI Inform Global, Academic Search Premier;and Business Source Premier. This section of the paper should be at;least 2 pages in length.PART 2: ApplicationMarketing;is not all serious research involving scholarly, statistical, and;practitioner resources, it is also about trends, buzz, and pop culture;of the day. Actors, models, musicians, athletes, and reality stars of;the moment are hounded by the press. Their lives unfold in the media;and many are seen wearing, carrying, eating, or driving a particular;brand. For this section, you may research the following in any media;outlet:What celebrities endorse your brand? Why are they a good fit? To what target market do they connect?What other famous characters could be connected to your brand? Explain why.What about the competition? What kind of endorsers do they use?This section of the paper should be at least 2 pages in length.Your;report must include a reference list. All research should be cited in;the body of the paper. In-text citations and corresponding references;should be included in your paper. For more information on APA, please;visit the APA Lab. The paper should be written in third person, this;means words like I, we, and you are not appropriate. The use of direct;quotes is discouraged but may be used sparingly in appropriate;situations.Your;assignment should contain a cover page, an abstract page, and a;reference page in addition to the body. The body of the paper should be;4-5 pages in length, starting with a brief 1-paragraph introduction and;ending with a short conclusion. The entire submission will be 7-8 pages;in length.Click here to view the assignment grading guidelines.Please submit your assignment as a Word document in APA format using the attached TEMPLATE.For assistance with your assignment, please use your text, Web resources, and all course materials.


Paper#46146 | Written in 18-Jul-2015

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