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BM350 Assignment-08 Marketing Management

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Question;Part-A;The ?form versus function? debate applies in many arenas;including marketing. Some marketers believe that product performance is the end;all and be all. Other marketers maintain that the looks, feel, and other design;elements of products are what really make the difference.;Take a position: Product functionality is the key to brand;success versus product design is the key to brand success.;Part B: Is the Right;Price a Fair Price?;Prices are often set to satisfy demand or to reflect the premium that consumers;are willing to pay for a product or service. Some critics shudder, however, at;the thought of $2 bottles of water, $150 running shoes, and $500 concert;tickets.;Take a position;Prices should reflect the value that consumers are willing to pay versus prices;should primarily just reflect the cost involved in making a product or service.

 

Paper#46219 | Written in 18-Jul-2015

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