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BM350 Assignment -04




Question;ASSIGNMENT 04;BM350 Marketing Management;Respond to the items below.;1. Explain customer-perceived value.;2. Explain total customer satisfaction.;3. What valuable functions can brands perform for a firm?;4. Given that the power of a brand resides in the minds of consumers and how it;changes their response to marketing, there are two basic approaches to;measuring brand equity. Briefly, describe each of these approaches.;5. Incorporating the concepts discussed in this assignment, answer the following;How does a loyal brand community support the positioning and branding of a;small business? Provide an example to support your explanation.


Paper#46220 | Written in 18-Jul-2015

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