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BU320C Assignment-05 Marketing of services vs products




Question;Explain how the marketing of services differs from;the marketing of products, including the four (4) marketing elements;that distinguish services from products. Next, discuss six (6) ways that;firms can help employees provide better service. Finally, explain the;four (4) service gaps identified by the Gaps Model and list two (2) ways;to overcome each of the four (4) service gaps.;Answer is 2 and half page with references and citations.


Paper#46226 | Written in 18-Jul-2015

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