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Trident Bus499 module 2 case and SLP




Question;Module 2 - Case;BSC FLEXIBILITY & THE CUSTOMER PERSPECTIVE;Assignment Overview;In the last module we looked at;the Balanced Scorecard and how it is implemented from a "purist?s;approach," just touching on the flexibility of the tool. In this module;we are going to look at the BSC from more of an adaptive approach. That is to;say, how adaptable is this tool given the wide variety of organizations out;there in the world?;In this assignment you are;asked to study the required readings and to read the following case study;Basu, R., Little, C.;Millard, C., (2009). Case Study: A fresh approach of the Balanced Scorecard in;the Heathrow Terminal 5 project. Measuring Business Excellence. 13(4). 22?33.;Retrieved from;Case Assignment;After reading this article;write an essay in which you compare and contrast the Balanced Scorecard;utilized by the British Airport Authority (BAA) at Heathrow Airport?s Terminal;5 project with the standard quadrants typically applied in a traditional BSC;approach (Financial focus, Internal focus, Learning and Growth focus, and;Customer focus). That is to say, the Terminal 5 project was a large, public;construction project using private contractors. Yet, the BSC approach is also;applied to the manufacturing sector and health care sector, and is applied in;both private and public organizations. So, to help formulate your arguments;you'll want to consider how the T5 project adapted the BSC approach to fit the;prevailing circumstances.;Assignment Expectations;In formulating your essay;discuss to what degree the evidence suggests the Balanced Scorecard approach is;amenable to most organizations.;Introduction:In this part of your essay introduce your;topic and provide a brief overview of the key points you plan to make in your;paper.;Analysis:In this section present the actual;comparison and contrast between BAA?s approach to the Balanced Scorecard and;more traditional approaches.;Conclusion:Wrap up your argument with a clear and;cogent synopsis of your findings. Do your best to convince your reader (aka;your professor) that your position is valid.;Additional Instructions:Your essay should be 3?4 pages in length;(not counting your title page or references). You must include a title page and;a list references. APA formatting is preferred. Do not paste sections of text;into your essay. All of your work must be written in your own words. It?s OK to;use a short quote now and again, but quotations must be in quotation marks and;properly cited. In-text citations should be used anytime you are borrowing;somebody else?s ideas or information. That is to say, if you are borrowing a;thought from a publication from F. Leghorn?s article written in 2010, that;section of text must be followed with (Leghorn, 2010). Quotations, data, and;general ideas (put into your own words) should all be cited.;Module 2 - SLP;BSC FLEXIBILITY & THE CUSTOMER PERSPECTIVE;For Module 2, consider your organization's mission and strategy from the;perspective of its potential, prospective, and present customers. In this;section of the assignment you?ll begin to identify objectives and measures;relevant to that perspective. Refer back to the presentation Objectives;Measures, Targets & Action Plans if you need to.;SLP Assignment Expectations;Once you?re reasonably clear on what?s involved, think about your;organization and its customers/clients/users/service;recipients/whatever-you-wish-to-call-them, and then;?;Identify at least three objectives for the organization's;customer service perspective and show how they relate to the mission;vision, and strategy of the organization.;?;For each objective, develop at least one meaningful performance measure;(metric).;?;For each objective, identify at least one expected level of performance;(target).;?;For each objective, identify at least one new action or program that;needs to be developed to ensure successful implementation of the organization's;strategy (initiative).;?;Comment briefly on the relationships of the customer service objectives;that you've identified here to the financial objectives that you identified in;the Module 1 SLP assignment. How do they help to fulfill those objectives? If;they don't (and they don't have to), what makes them more important than;objectives that would relate to finances?;?;Finally, do you wish to make any changes to your Module 1 objective;write-up in light of your Module 2 experience?;Here?s a table that you may wish to copy and fill in. (The boxes are;expandable, take all the space you need to be complete in your descriptions. No;more than 2?3 pages should be necessary.);Objective;Measure;Target;Action;Relationships to other objectives;Revisions (if any) to Module 1 Objectives;Objective/Module;Measure;Target;Action


Paper#46254 | Written in 18-Jul-2015

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