Question;Unit 4 [MT435:Operations Management];Page 1 of 11;Assignment Details and Rubric;Unit 4 Assignment: Case Study 1;Written Assignment;As a representative and consultant for KU Consulting firm;your task is to use your expertise in;Operations Management to assist Albatross Anchor.;Write a report answering all the questions posed regarding;the case study of Albatross Anchor.;Demonstrate your understanding of course content by using;concepts and principles from your;textbook and from academic quality research to solve these;challenges.;All necessary materials for these Assignments are available;below as well as in Doc Sharing. Submit;your Written Assignment by the end of Unit 4 to the;Unit 4 Assignment" Dropbox. For help on;accessing the Dropbox, see the Dropbox Guide link located in;the Academic Tools tab.;Unit 4 Assignment Questions;Question 1;Based on the information presented in the scenario/case;study discuss Albatross Anchor?s;competitiveness in relation to;(a) Cost (i.e., consider cost of production, economies of;scale in material purchasing, cost of;raw materials, and finished goods sitting idle in the;warehouse).;(b) Speed of manufacturing process from order to finished;product.;(c) Flexibility in filling order(s);(d) Technology;(e) Capacity and facilities. The current floor plan is;inefficient. Please tell what about the;current floor plan makes it inefficient and give;recommendations for improvement. What type of;factory would be best for mixed model manufacturing? Unit 4;[MT435:Operations Management];Page 2 of 11;(f) Service to customers (what types of services would an;anchor company provide to marine;wholesalers?);Be sure to address all items in the list (above) and provide;support for your conclusions.;Question 2;There are many ways that mushroom/bell anchors may be;manufactured. Albatross;Anchor is considering two new manufacturing processes;(Process A and Process B) to reduce costs.;From the available information below determine which process;has the lowest breakeven point (this;validates the process is more cost effective) and report;your analysis and supporting conclusion.;For each process the following fixed costs and variable;costs are identified below;Based on the above information identify;(a) The total fixed costs per anchor for Process A and;Process B;(b) The total number of anchors needed to break even for;Process A and for;Process B.;Enter your answers into the chart below.Unit 4;[MT435:Operations Management];Page 3 of 11;(c) From your calculations identify whether you would;recommend Process A or;Process B for adoption (select only one). Please make sure;to explain how you arrived at your;conclusion.;MT435 Unit 4 Assignment: Albatross;Anchors Case Study 1;Content (50%) 30 pts. (4 Full Pages of;Content);Point;s;Possi;ble;Points;Earne;d;For Question 1;Discuss the company?s competitiveness;using six assigned factors;? Cost;? Speed of manufacturing;? Flexibility in filling orders;? Technology;? Capacity and facilities;? Service to customers;10;For Question 2;Fixed Cost Calculations;Break-even determination for Process A;and Process B;10Unit 4 [MT435:Operations Management];Page 4 of 11;Recommendation to select either Process;A or Process B based on calculated data;with supported explanation of selection;Template Used Appropriately 10;Analysis (30%) 18 pts.;Work demonstrates synthesis of concepts;research, and experience. 6;Work demonstrates the student?s ability to;tie relevant information to real life;applications.;6;Analysis exceeds basic comprehension to;demonstrate higher order thinking.;(Including math).;6;Writing (20%) 12 pts.;Correct use of APA 6th edition format, all;sources used to support the paper are;referenced, 4 references minimum;4;Sentences are clear, concise, and direct;tone is appropriate 4;Spelling, grammar, and punctuation are;correct 4;Total 60Unit 4 [MT435:Operations Management];Page 5 of 11;Case Study 1;KU Consulting;KU Consulting has been asked to bid on a large consulting;job with Albatross Anchor. In order to win;the contract for this consulting job a well written;logical, and highly organized proposal must be;written. It is your task/challenge to write the proposal for;re-vamping Albatross Anchors Operations;systems so that KU Consulting may win the $50,000 contract.;Using the mandatory template (found in Doc Sharing) prepare;your proposal by answering (in detail);all of the questions posed below.;Your answers must demonstrate your understanding of;the concepts and principles identified within the;textbook, course information, and activities, but also;from independent academic quality research to solve;these challenges.;While it is acceptable to use the textbook as;foundational material you must conduct independent;research, as well, using the Kaplan virtual library and;the Internet to find information that supports your;findings and conclusions. A minimum of four;academic resources, in addition to the textbook, is;required for each section of the proposal.;Please note: Quotations should make up no more;than 10% of your proposal.;Requirements for successful completion of each section of;the proposal include;? Prepared using the mandatory;template for each section of the proposal (the templates for;each section can be found in Doc Sharing of this virtual;classroom). Failure to use the;mandatory template will result in an automatic reduction of;one grade level.;? Proposal Cover Page;? APA style reference page.;? The body of the paper must be;4 full pages long (this does not include the cover or reference;pages).;? Body of the paper must be;double-spaced (this includes spacing between paragraphs and;before/after headings).;? One inch margins on all four;sides of the page. Unit 4 [MT435:Operations Management];Page 6 of 11;? Times New Roman 12-font only.;? Indent the first sentence of;each new paragraph ? inch (this is already set in MS Word as the;first ?Tab? setting?);? Grammatically and mechanically;sound.;? Introductory and concluding;paragraph(s).;? A minimum of four academic;quality research sources in addition to the textbook.;? Citations, within the body of;the paper, identifying source materials, and in APA format are;required along with corresponding reference page listings.;The following documents are in Doc Sharing.;? MT435 Case Study 1.pdf;? MT435 Case Study 1 Template.doc (Template is required);Please note*;1. Do not use Wikipedia, wikis, Answers.com, Ask.com, online;dictionaries, or online;encyclopedias for this project. As a senior level student;you are responsible for independent;research and for veracity of source.;2. A search engine is not a source but a tool used to find a;resource. For information on APA;referencing of Internet-based information use the;information on APA formatting contained;within the Kaplan Writing Center for more information or you;may use the Kaplan Guide to;Successful Writing that is located in the Doc Sharing area;of this virtual classroom.Unit 4 [MT435:Operations Management];Page 7 of 11;Albatross Anchor Case Study 1 (Note: This is not a real;company);Introduction;Albatross Anchor is a small family owned business that began;in 1976 with four family members.;Albatross anchor has grown exponentially and now employs 130;people. This one location/facility is;situated on 12 acres located in a rural suburb of Smalltown;USA (Please note* the building and;facilities for Albatross Anchor are landlocked).;The plant* and the administrative offices are located in the;same building.;(*Note: The plant includes: manufacturing, the shipping;department, the receiving department, raw;materials storage, finished product storage, and the;foundry).;The administrative offices are in the front of the building;and the plant is located directly behind the;administrative offices (see diagram). The administrative;offices have issues because they are;somewhat shabby, disorganized, and run inefficiently.;The plant is antiquated, worn, dirty, and;technology-deprived and it no longer meets all U.S. safety;and environmental standards.;The owners of this small business have added on various;processes as needs arose, within the;limited space of the plant. When Albatross Anchor first;opened its doors their expertise was in the;manufacturing of bell/mushroom anchors (using a foundry;process). In 1989, in response to;international competition, the owners of Albatross Anchor;made the decision to expand the product;line to include fabricated snag hook anchors.;Customers;Albatross Anchor is a manufacturing factory that sells only;at the wholesale level.;Albatross Anchors sales their products in two ways;(01) Distributors that act as the middleman. The distributor;accepts bulk delivery of anchors at;their large distribution centers. At the distribution center;the bulk shipment of anchors is broken;up into smaller batches and shipped to individual retail;locations.;(02) OEM customers that purchase anchors in large batches to;be used as a component in the;manufacture of boats.;Albatross Anchor does not sell retail. They are strictly a;wholesale organization.Unit 4 [MT435:Operations Management];Page 8 of 11;Products;The bell anchor is manufactured primarily through a foundry;process in which ore is transformed into;a liquid state and then poured into molds as part of the;production process. The bell anchor is used;primarily by freshwater marine craft.;The snag hook anchor is fabricated through the bending and;welding of iron rods and flat iron into a;hook design. The hook design is best when used in saltwater.;This hook design snags bedrock and;seaweed which holds the marine craft at anchor. The snag;hook anchor is used primarily for small to;medium sized saltwater marine craft.;Each anchor is produced in multiple sizes to accommodate the;type of watercraft, the size of the;watercraft and the place where the anchor will be used;(saltwater or freshwater).;Manufacturing;Each anchor type requires its own unique equipment and;manufacturing process. Yet, both;manufacturing areas share the same shipping area, receiving;area, warehouse area, and;administration offices.;The manufacturing area of the plant has had to change to;accommodate the manufacture of the two;separate types of anchors. As each anchor requires its own;manufacturing challenges the;manufacturing line must be completely changed over each time;the anchor type is changed. The time;to switch over from one manufacturing process/operation to;the other manufacturing;process/operation is 36 hours.;The plant space is at a premium and warehousing space for;raw materials and finished product is;limited and located at the far south end of the building.;Plant antiquation and safety issues result in small batch;production only. As a result of this limitation;lead time for exceptionally large bulk orders is 3 to 4;weeks.;Costs;Current manufacturing costs are $8.00 per pound for;mushroom/bell anchors and $11.00 per pound;for snag hook anchors. Albatross Anchor charges the same per;unit as their competitors. However;the profit margin can sometimes be as much as 35% less (on;some of the anchors) because of;operations inefficiencies.;Shipping challenges;Outgoing freight;Product size, bulk, and weight and maximum load limits;require that the anchors be shipped by large Unit 4 [MT435:Operations;Management];Page 9 of 11;truck, rail, or large ocean-going freighter. Domestic orders;are usually shipped by large truck.;International orders are shipped by rail and ultimately by;large ocean-going freighters. These are the;only two methods of product shipment.;Incoming freight;Receipt of raw materials is by rail. Prior to the sale of;anchors into the international market all;shipments of finished product went out completely by truck;and therefore all shipping activities were;limited to the east side of the building.;Now, because of the limitation of shipping product into the;international marketplace, all product;shipments for international delivery go out of the receiving;dock for the initial leg of shipment by rail.;Prior to expansion into the international marketplace;shipping had been limited to the shipping;department and receiving was limited to the receiving area.;However, with this change in international;shipping the receiving area must now do double duty ?;shipping of international orders as well as;receipt of all incoming raw materials.;Please view the below representation of the current;building/facility set up.Unit 4 [MT435:Operations Management];Page 10 of 11;Case Study 1;Question 1;Based on the information presented in the scenario/case;study discuss Albatross Anchor?s;competitiveness in relation to;(a) Cost (i.e., consider cost of production, economies of;scale in material purchasing, cost of;raw materials, and finished goods sitting idle in the;warehouse).;(b) Speed of manufacturing process from order to finished;product.;(c) Flexibility in filling order(s);(d) Technology;(e) Capacity and facilities. The current floor plan is;inefficient. Please tell what about the;current floor plan makes it inefficient and give;recommendations for improvement. What type of;factory would be best for mixed model manufacturing?;(f) Service to customers (what types of services would an;anchor company provide to marine;wholesalers?);Be sure to address all items in the list (above) and provide;support for your conclusions.;Question 2;There are many ways that mushroom/bell anchors may be;manufactured. Albatross Anchor is;considering two new manufacturing processes (Process A and;Process B) to reduce costs. From the;available information below determine which process has the;lowest breakeven point (this validates;the process is more cost effective) and report your analysis;and supporting conclusion.;For each process the following fixed costs and variable;costs are identified below;Anchor and Process Process A Process B;Sale price per anchor $45.00 $45.00;Total Fixed cost $650,000.00 $950,000.00;Variable cost per anchor $36.00 $29.99 Unit 4;[MT435:Operations Management];Page 11 of 11;Based on the above information identify;(a) The total fixed costs per anchor for Process A and;Process B;(b) The total number of anchors needed to break even for;Process A and for Process B.;Enter your answers into the chart below.;Anchor and Process Process A Process B;(a) Fixed costs per anchor;(b) The total number of anchors to attain;break-even point for Process A and Process B;(c) From your calculations identify whether you would;recommend Process A or Process B for;adoption (select only one). Please make sure to explain how;you arrived at your conclusion.
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