Question;Why do trading blocs such as Mercosur;ASEAN (Association of Southeast Asian Nations), and the EU (European Union);present significant potential for e-commerce businesses?What are the main types of strategic alliances? Compare and contrast them.Compare and contrast the kinds of commitment needed in a strategic alliance.Describe the basic steps for a successful e-commerce strategy.Explain conditions under which a firm chooses a management structure available for a strategic alliance.Course Book:Cullen, J.B., & Parboteeah, K.P. (2014). Multinational management: A strategic??approach (6th ed.). Mason, OH: South-Western Cengage Learning??
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