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Case Analysis: A DECADE OF ORGANIZATIONAL CHANGE AT UNILEVER.

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Question;Read the "A Decade of Organizational Change at Unilever" case on pages 480-481 and answer questions 1- 3 on page 481.The questions must be answered using an essay formatCase Analysis: A DECADE OF ORGANIZATIONAL;CHANGE AT UNILEVER1.;Why did Unilever?s;decentralization make sense in the 1950s-1970s?Why did this structure start to;create problem for the company in the 1980s?2. What was Unilever trying to do;when it introduced a new structure based on Business groups in the mid-1990s? Why do you think this structure failed to;cure Unilever?s ills?3 In the 2000s Unilever has;switched to a structure based on global product divisions.;What do you think is the underlying logic for this shift? Does the structure;makes sense given the nature of competition in the detergents and food business?

 

Paper#46423 | Written in 18-Jul-2015

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