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Question;The Final Paper should demonstrate;an understanding of the materials (texts, assignments, and discussions) covered;in this course.;Assume the role of Marketing Manager. Select a product (good or service) that;is sold in the United States and has sales opportunities in a foreign market.;Apply your critical thinking skills and the knowledge you have acquired;throughout this course and address the following in your Final Paper;1.;Describe the product you selected in;terms of the four utilities of customer value.;2.;Identify the product?s target market;at home and in your stated foreign market.;3.;Indicate the competition of the;product category in both home and foreign markets.;4.;Explain how you would apply the;segmentation, targeting, and positioning (STP) approach to market the product;in the foreign market.;5.;Discuss the major environmental;facts and trends in the foreign markets that might affect sales of the product.;6.;Explain how you would develop;execute. and measure a campaign for this product considering the four p?s;(product, price, promotion, and place).;7.;Discuss the U.S. and international;ethical marketing considerations.;Writing the Final Paper The Final Paper;1. Must be eight- to ten- double-spaced pages in length, and formatted;according to APA style as outlined in the Ashford Writing Center (not including;the title and reference pages).;2. Must include a title page with the following;a. Title of paper;b. Student?s name;c. Course name and number;d. Instructor?s name;e. Date submitted;3. Must begin with an introductory paragraph that has a succinct thesis;statement.;4. Must address the topic of the paper with critical thought.;5. Must end with a conclusion that reaffirms your thesis.;6. Must use at least five scholarly references in addition to the course text.;7. Must document all sources in APA style, as outlined in the Ashford Writing;Center.;8. Must include a separate reference page, formatted according to APA style as;outlined in the Ashford Writing Center.


Paper#46467 | Written in 18-Jul-2015

Price : $57