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MKT 100 (1)




Question;Question;1 1 points;Relative;advantage, compatibility, complexity, divisibility, and communicability are all;examples of ________.;individual;differences in innovativeness;product;characteristics that influence rate of adoption;alternative;evaluation;postpurchase;behavior;dissonance-reducing;buying behavior;Question;2 1 points;Consumers;learn about new products for the first time and make the decision to buy them;during the ________.;new;product recognition;adoption;process;information;search;quality;assessment;evaluation;process;Question;3 1 points;Which;of the following is NOT true of mature consumers?;They;place more importance on brand names and are more brand loyal than members of;other age groups;The;best strategy is to appeal to their active, multidimensional lives.;They;are good candidates for cosmetics and personal care products.;They;are an ideal market for "do-it-for-me" services.;High-tech;home entertainment products appeal to them.;Question;4 1 points;Of;the following, the best starting point to understanding how consumers respond;to various marketing efforts is the ________ model of a buyer's behavior.;stimulus-response;subculture;belief;generational;societal;Question 5 1;points;The;consumer market is made up of which of the following?;households;that purchase goods or services for personal consumption;individuals;who acquire goods or services for personal consumption;businesses;that purchase goods and services;A;and B;all;of the above;Question 6 1 points;A;shoe company uses ads featuring the members of a country music band with the;hope that the band's fans will see them wearing the company's shoes and want to;wear the same shoes. The shoe company is hoping that fans of the band view the;band as a ________.;lifestyle;reference;group;membership group;brand;personality;subculture;Question 7 1 points;A(n);is a person's relatively consistent evaluations, feelings, and;tendencies toward an object or idea.;perception;belief;lifestyle;motive;attitude;Question;8 1 points;Some;consumers worry that they will be affected by marketing messages without even;knowing it. They are concerned about ________ advertising.;Perceptual;alternative;evaluation;innovative;subliminal;comparative;Question;9 1 points;During;which stage of the business buying process is a buyer most likely to conduct;value analysis, carefully studying components to determine if they can be;redesigned, standardized, or made less expensive?;general;need recognition;product specification;proposal solicitation;order-routine;specification;performance;review;Question;10 1 points;If;the consumer's drive is strong and a satisfying product is near at hand, the;consumer is likely to buy it then. If not, the consumer may store the need in;memory or undertake a(n) ________.;information;search;postpurchase;behavior;brand;personality;product;adoption;alternative;evaluation;Question 11 1 points;Researchers;found that a number of well-known brands tended to be strongly associated with;one particular trait, such as Jeep with "ruggedness." Which of the;following terms would a marketer use to describe a specific mix of human traits;that may be attributed to a particular brand?;brand;personality;brand;perception;brand;equity;product;image;new;product;Question 12 1 points;are society's relatively permanent and ordered divisions whose members share;similar values, interests, and behaviors.;Cultures;Attitudes;Lifestyles;Social;classes;Reference;groups;Question 13 1 points;is the task of developing and maintaining an overall company strategy for;long-run survival and growth.;Advertising;Short-term;planning;Strategic;planning;Long-range;planning;Annual;market planning;Question;14 1 points;Starbucks;has introduced a debit card that lets customers prepay for coffee and snacks.;This effort by Starbucks management is an example of ________.;diversification;market;penetration;product;adaptation;market;development;product;development;Question;15 1 points;A;vendor for Ford Motor Company received the following message from one of Ford's;marketing managers: "As we move forward during the 21st century, it;is incumbent upon us to inform you that Ford is committed to building;profitable customer relationships by creating environmentally better cars and getting;them to market faster at lower costs." The marketing manager is most;likely referring to Ford's ________.;mission;statement;vision;statement;business;portfolio;business;objectives;market;tactics;Question;16 1 points;Of;the following, it is most important for marketers to develop ________ for their;products.;customer management organizations;unique;market positions;marketing;ROI data;market;management organizations;marketing;dashboards;Question 17 1 points;In;the BCG approach, ________ are high-share, high-growth businesses or products.;They need heavy investment to finance rapid growth. When their growth slows;down, they turn into ________.;stars, question marks;cash;cows, stars;dogs;cash cows;stars;cash cows;question;marks, dogs;Question 18 1 points;Which;of the following is NOT a reason that a firm might want to abandon products or;markets?;The;firm has entered areas in which it does not have expertise.;The;firm has grown too fast;The;market environment has changed, making a product less profitable.;The;firm has not properly researched foreign markets which it has entered.;The;economic climate is showing signs of recovery.;Question 19 1 points;Modern;marketing departments are arranged in all of the following ways, EXCEPT which;one?;geographic;organization;strategic;management organization;functional;organization;product;management organization;market;management organization;Question;20 1 points;In;the Boston Consulting Group approach, ________ provide(s) a measure of market;attractiveness.;SBUs;market;growth rate;relative;market share;dogs;cash;cows;Question;21 1 points;can be a company division, a product line within a division, or sometimes a;single product or brand.;A PLC;A;market;An;SBU;The;BCG;A;value delivery network;Question;22 1 points;In;the Boston Consulting Group approach, ________ serve(s) as a measure of company;strength in the market.;market;segmentation;cash;cows;relative;market share;market growth rate;SBUs;Question;23 1 points;The;organizational format was first used by Procter and Gamble in 1929.;Functional;customer;management;geographic;market;management;product;management;Question 24 1 points;are low-growth, high share businesses or products. They generate a lot of cash;that the firm uses to pay its bills and support other SBUs that need;investment.;Cats;Dogs;Starts;Question;marks;Cash;cows;Question 25 1 points;When;Kraft focused on cost-cutting with its older and established brands, leaving;them without much investment or modification, Kraft had decided to ________ the;older products.;Maintain;harvest;extend;drop;review;Question;26 1 points;The;creation of a successful new product depends on a company's understanding of;its ________ and its ability to deliver ________ to customers.;customers;competitors, and markets, superior value;customers;brands, products, product images;product;life cycle, legal responsibilities, and social responsibilities, innovations;competitors, distributors, and;employees, new styles;product;marketing mix, and marketing strategy, functional features;Question;27 1 points;Which;of the following statements best explains why idea screening may be the most;import step of new product development?;Some potentially profitable ideas may be;ill perceived by the idea screeners.;It;gives research and development team members an opportunity to gather consumer;feedback.;It;saves the company money in product development costs by giving the green light;to only the product ideas that are likely to be profitable.;Some;ideas that will become market disasters may be originally viewed favorably by;the idea screeners.;It;increases the number of ideas generated.;Question;28 1 points;The;R-W-W framework asks three questions: Is it real? Can we win? Is it worth;doing? Marketers should ask these questions during the ________ stage of the;new-product development process.;idea screening;commercialization;product;development;idea;generation;concept;testing;Question 29 1 points;Your;company decides to use internal sources for developing new product ideas. Which;of the following would NOT be consulted?;intrapreneurial;programs;suppliers;salespeople;company;records and data;executives;and professionals;Question;30 1 points;Proctor;Gamble has sold off a number of lesser or declining brands such as Oxydol;detergent and Jif peanut butter. In these examples, management decided to;the products.;Maintain;Harvest;Drop;further;test;ignore;the test market results of;Question 31 1 points;Executives;manufacturing employees, and salespeople are all examples of ________.;new-product;committee members;research;and development team members;core;members of innovation management systems;internal;sources for new-product ideas;external;sources for new-product ideas;Question 32 1 points;At;Fantastic Flavors, a large regional chain of candy stores, employees from;marketing, design, production, and finance work in a cross-functional group to;save time and money in the new-product development process. Fantastic Flavors;uses a(n) ________ approach;sequential;new-product development;team-based;new-product development;customer-centered;new-product development;innovation;management system;consumer;composite;Question 33 1 points;When;a product enters the maturity stage, the company should consider ________.;divesting;the product;maintaining;the product;harvesting;the product;dropping;the product;modifying;the product, market, or marketing mix;Question;34 1 points;Once;the prototype of Wainwright Industries' new riding lawnmower, made especially;for women, passes product tests, the next step is ________.;focus group surveys;commercialization;post-testing;test;marketing;business;analysis;Question 35 1 points;JoAnn;Fabrics, Inc., has just created a new combination of colors and fabric types.;The firm wants to be sure of the way consumers perceive its new product. The;firm is concerned with the product ________.;Proposal;Image;Concept;Presentation;idea;Question 36 1 points;CellTones;a new company selling several lines of cellular phones, has closely modeled its;products after successful products that are already in the marketplace. As it;prepares to enter the market with its new products and services, which of the;following should concern CellTones the most?;patent;laws;product;liability suits;limited;warranties;the;Federal Food, Drug, and Cosmetic Act;legal;obligations to suppliers and dealers;Question 37 1 points;When;a company lengthens its product line beyond its current range, it is ________.;product;line stretching;increasing;product depth;building;brand equity;product;line filling;product;mixing;Question 38 1 points;Most;manufactured materials and parts are sold directly to ________. Price and;service are the major marketing factors, branding and advertising tend to be;less important.;government;buyers;consumers;industrial;users;wholesalers;co-branders;Question 39 1 points;An;increasing number of retailers and wholesalers have created their own;also called store brands.;private;brands;shopping;products;unsought;products;specialty;products;service;variability;Question;40 1 points;Which;of the following types of quality refers to freedom from defects and;consistency in delivering a targeted level of performance?;total quality management;adherence;style;positioning;conformance;Question 41 1 points;An;apparel marketer is planning to launch an existing brand name into a new;product category. Which brand development strategy is being implemented?;Multibranding;brand;extension;rebranding;line;extension;new;brands;Question 42 1 points;Product;mix ________ refers to the number of versions offered of each product in the;line. Crest toothpaste comes in 13 varieties, ranging from Crest Multicare to;Crest Baking Soda formulations.;Width;Depth;Length;Height;Perimeter;Question 43 1 points;Which;of the following is NOT one of the links in the service-profit chain, linking;service firm profits with employee and customer satisfaction?;healthy;service profits and growth;satisfied;and productive service employees;satisfied;and loyal customers;evidence;management;internal;service quality;Question 44 1 points;consists of activities undertaken to create, maintain, or change the attitudes;and behavior of target consumers toward an organization.;Internal;marketing;Service;variability;Organization;marketing;Intelligence;marketing;Person;marketing;Question 45 1 points;To;achieve their social change objectives, social marketing programs ________.;utilize;only the promotional P of the marketing mix;utilize;only the promotional and product Ps of the marketing mix;work;to influence individuals' behavior to improve their well-being;utilize;all of the Ps in the marketing mix;C;and D;Question;46 1 points;Major;brand marketers often spend huge amounts on advertising to create brand;and to build preference and loyalty.;internal;marketing;awareness;extension;franchising;packaging;Question 47 1 points;A;involves the use of a successful brand name to launch new or modified;products in a new category.;line extension;private;brand;brand;symbol;product;line;brand;extension;Question;48 1 points;Service;providers must consider four special service characteristics when designing;marketing programs. Which is NOT one of these characteristics?;service;intangibility;service;perishability;service;variability;service;inseparability;service;heterogeneity;Question 49 1 points;What;movement has encouraged marketers to pursue environmentally sustainable;strategies?;the SOHO movement;the;green movement;green;intervention;the;EPA;the;black market;Question;50 1 points;All;of the groups within a company are called the ________.;Range;Culture;Diversity;Internal;environment;climate;Question 51 1 points;Value;marketing is the strategy of offering consumers ________.;luxury quality at a high price;reasonable;quality at a fair price;little;quality at a low price;lesser;quality at a low price;high;quality at a high price;Question;52 1 points;Which;of the following demographic groups has NOT seen a percentage increase in the;past 50 years?;nonfamily;households;nontraditional households;women;working outside of the home;women;staying at home with their children;men;staying at home with their children;Question 53 1 points;Which;of the following is a result of regulations set up by the Food and Drug;Administration and the Consumer Product Safety Commission?;Research;costs for companies have grown.;Spending;on research and development has decreased;More;companies have failed to meet safety standards;Companies;are more focused on making practical, affordable versions of products;versions;of products;The;time lag between new product ideas and their introduction to the market has;decreased;Question;54 1 points;Banks;credit companies, insurance companies, and other businesses that help finance;transactions or insure against the risks associated with the buying and selling;of goods and services are referred to as ________.;Resellers;financial;intermediaries;marketing;service agencies;physical;distribution firms;wholesalers;Question 55 1 points;The;legislation created to limit the number of commercials aired during children's;programming is called the ________.;Children's;Television Act;Consumer;Product Safety Act;Child;Protection Act;Commercial;Product Act;Children's;Online Privacy Protection Act;Question 56 1 points;Which;of the following demographic trends is likely the most responsible for the;increasing number of people who telecommute?;the;migration toward micropolitan and suburban areas;the;move from rural to metropolitan areas;the;declining number of manufacturing workers;the;growing percentage of married couples who do not have children;the;increasing number of nontraditional households;Question;57 1 points;Which;of the following best explains why Gen Xers who are parents tend to put family;before career?;Gen;Xers were the first generation of latchkey kids;Gen;Xers were minimally affected by the recent economic downturn;Gen;Xers are not as educated as members of other generations are.;Gen;Xers are more skeptical about marketing than members of other generations are.;Gen;Xers do not face as many economic pressures as members of other generations do.;Question 58 1 points;Over;the past 50 years, which of the following groups of workers has become smaller?;married;women;professionals;manufacturers;managers;telecommuters;Question 59 1 points;Which;type of organization helps companies to stock and move goods from their points;of origin to their destination?;reseller;supplier;financial;intermediary;physical;distribution firm;marketing;service firm;Question 60 1 points;Which;of the following terms is used to describe the factors and forces outside;marketing that affect marketing management's ability to build and maintain;successful relationships with target customers?;the;marketing mix;target;markets;the;marketing environment;strategic;planning;none;of the above;Question 61 1 points;Your;current assignment at York Foods is to find the major benefits people look for;in product classes, the kinds of people who look for each benefit, and the;major brands that deliver each benefit. What is this segmentation method;called?;benefits;sought;psychographic;demographic;user;status;age;and life cycle;Question 62 1 points;Markets;can be segmented into groups of nonusers, ex-users, potential users, first-time;users, and regular users of a product. This method of segmentation is called;benefit;usage;rate;user;status;loyalty;status;Question 63 1 points;Which;of the following is NOT one of the reasons a segment would be less attractive;to a company?;power;of buyers;concentrated;market;substitute;products;strong;competitors;power;of suppliers;Question 64 1 points;Which;positioning strategy offers consumers a "good deal" by offering;equivalent-quality products or services at a lower price?;less-for-much-less;same-for-less;all-or-nothing;more-for-the-same;more-for-less;Question;65 1 points;Ford;Motor Company emphasizes "Quality first?Ford tough" in its truck;products. The company has developed a differentiation strategy based on;services;positioning;channels;people;image;Question;66 1 points;Through;talking to numerous competitors at a regional trade show, you learn that most;of them use the most popular base for segmenting markets. What is it?;demographic;geographic;psychographic;lifestyle;behavioral;Question 67 1 points;When;Pacific Fisheries groups its customers as countries by regions such as Asia;Australia, or New Zealand, it is using which segmenting base?;economic;factors;demographics;political;and legal factors;geographic;location;benefits;sought;Question 68 1 points;At;one time Miller Beer was known as the "champagne of bottled beer.;Unfortunately, Miller drinkers did not drink much beer. To increase sales;Miller was repositioned to attract the members of the middle working class.;This segmentation approach is ________.;usage;rate;benefit;behavioral;user;status;psychographic;Question 69 1 points;Procter;Gamble sells six brands of laundry detergent in the United States, each;designed for one of six laundry segments Procter & Gamble has identified.;Together, these six brands take four times the market share of Procter;Gamble's nearest competitor. Which of the following is a disadvantage of;Procter & Gamble's differentiated marketing strategy?;increased;costs for separate marketing plans for each brand;lack;of resources to succeed in an attractive segment;lost;sales that would have been made with an undifferentiated marketing strategy;across all segments;lost;customer loyalty due to lack of brand loyalty;other;suppliers controlling pricing;Question 70 1 points;In;target marketing, the issue is not really who is targeted, but rather;and for ________.;where;how long;why;how long;why;what;how;what;how;where;Question 71 1 points;Many;firms make an effort to identify smaller, better-defined target groups by using;positioning;user;rates;multiple;segmentation bases;loyalty;segmentation;mass;marketing;Question 72 1 points;When;Positive Image, Inc., caters to clothing, cosmetics, and toiletries markets, it;is most likely primarily using which type of segmentation?;gender;psychographic;geographic;age;and life cycle;behavior;Question 73 1 points;Maryann;Rose is conducting research to determine consumers' personal grooming habits.;Because of the personal nature of the survey questions about this topic;Maryann wants to select the contact method that is most likely to encourage;respondents to answer honestly. Which contact method should Maryann select?;individual;interviews;focus;group interviews;online;panels;telephone;interviews;mail;questionnaires;Question 74 1 points;Carls;Jr. came out with a new hamburger and released it in two different cities with;two different price points. Marketers at Carls Jr. then analyzed the different;levels of purchase made at the two different price points, planning on using;the information to set a nationwide price for the new offering. This is an;example of ________.;experimental;research;descriptive;research;survey;research;observational;research;ethnographic;research;Question 75 1 points;Faced;with determined competitive marketing intelligence efforts by competitors, most;companies are now doing which of the following?;providing;employees with less key company information;introducing;codes of ethics;decreasing;the number of employees involved in decision-making processes;promising;to not participate in marketing intelligence efforts against competitors;training;employees on protecting company information;Question 76 1 points;What;are the two main types of research instruments used to collect primary data?;personal;interviews and online focus groups;questionnaires;and mechanical devices;focus;groups and online databases;online;panels and experiments;surveys;and samples;Question 77 1 points;Typically;customer information is buried deep in separate databases, plans, and records;of many different company functions and departments. To overcome such problems;which of the following should you try?;a;marketing information system;more;sophisticated software;customer;relationship management;customer;satisfaction measurement;decreased;marketing intelligence;Question;78 1 points;Marketing;researchers usually draw conclusions about large groups of consumers by;studying a small ________ of the total consumer population.;population;group;audience;sample;target;group;Question 79 1 points;The;real value of a company's marketing research and information system lies in the;marketing;information system it follows;quality;of customer insights it provides;amount;of data it generates;efficiency;with which it completes studies;variety;of contact methods it uses;Question 80 1 points;Which;of the following statements regarding marketing intelligence is true?;All;marketing intelligence is free.;Marketing;intelligence is privately held information;Marketing;intelligence is publicly available information.;The;advantage of using competitive intelligence is negligible;Marketing;intelligence gathering is more focused on gaining insights into consumer;activities than competitors' activities;Question 81 1 points;What;is the first step in the marketing research process?;interpreting;data and deciding on type of research;developing;a marketing information system;developing;the research plan for collecting information;defining;the problem and research objectives;implementing;the research plan;Question;82 1 points;Fredia;Pellerano has just discovered the major advantage of survey research. She;reports to her supervisor that the advantage is its ________.;interactive;design;understandability;flexibility;ease;to complete;simplicity;Question 83 1 points;Tasoula;Jeannopoulos has a limited budget for the market research she needs to conduct;however, the sample size for her research is quite large. Which of the;following methods of contact would provide Tasoula with the most cost-effective;way to reach a large sample of potential customers?;telephone;surveys;Internet;surveys;personal;interviews;focus;group interviews;mail;surveys;Question 84 1 points;When;managers use small convenience samples such as asking customers what they think;or inviting a small group out to lunch to get reactions, they are using;experiments;informal;surveys;marketing;intelligence;direct;marketing;observation;Question 85 1 points;The;concept holds that firms must strive to deliver value to customers in;a way that maintains or improves both the consumer's and society's well being.;Equity;Marketing;Societal;marketing;Product;Selling;Question;86 1 points;The;three areas of consideration that should be balanced in the societal marketing;concept are consumer wants, society's interests, and;want;satisfaction;long-term needs;company;profits;short-run;wants;human;welfare;Question 87 1 points;The;ultimate aim of customer relationship management is to produce ________.;steady;sales volume;high;customer equity;high;current market share;satisfied;customers;a;reliable database;Question 88 1 points;Some;fast-food restaurants offer tasty and convenient food at affordable prices, but;in doing so they contribute to a national obesity epidemic and environmental;problems. These fast-food restaurants overlook the ________ philosophy.;production;concept;marketing;concept;selling;concept;societal;marketing concept;product;concept;Question 89 1 points;The;product concept says that a company should ________.;improve;marketing of its best products;devote;its energy to making continuous product improvements;market;only those products with high customer appeal;focus;on the target market and make products that meet those customers' demands;make;promoting products the top priority;Question 90 1 points;Which;of the following marketing management concepts is most likely to lead to;marketing myopia?;product;customer-driven;marketing;selling;customer-driving;marketing;societal;marketing;Question 91 1 points;Henry;Ford's philosophy was to perfect the Model-T so that its cost could be reduced;further for increased consumer affordability. This reflects the ________.;product;concept;marketing;concept;selling;concept;societal;marketing concept;production;concept;Question 92 1 points;refers to sellers being preoccupied with their own products and losing sight of;underlying consumer needs;Marketing;management;The;product concept;Selling;myopia;Marketing;myopia;Value;proposition;Question 93 1 points;According;to the authors of your text, the ________ concept is a "sense and;respond" philosophy rather than a "make and sell" philosophy;retailing;production;marketing;product;societal;marketing;Question 94 1 points;Which;of the following marketing management concepts is most closely aligned with the;philosophy of continuous product improvement and the belief that customers will;choose products that offer high quality, performance, and innovative features?;product;customer;production;promotion;marketing;Question 95 1 points;Which;customer question is answered by a company's value proposition?;Why;should I buy your brand rather than a competitor's??;How;does your brand benefit me and society?;What;are the costs and benefits of your brand?;What;are the benefits of being a loyal consumer of your brand?;What;kind of experience will I have with products and services associated with this;brand?;Question;96 1 points;Which;of the following phrases reflects the marketing concept?;The;supplier is king;This is what I make, won't you please;buy it?;This;is what I want, won't you please make it?;Marketing;should be viewed as hunting and not gardening;none;of above;Question;97 1 points;The;final step in the marketing process is ________.;understanding;the marketplace;creating customer loyalty;creating;customer lifetime value;capturing;value from customers;designing;a customer-driven marketing strategy;Question 98 1 points;is the act of obtaining a desired object from someone by offering something in;return;Bribery;Value;A;value proposition;Exchange;Donation;Question;99 1 points;Railroads;were once operated based on the thinking that users wanted trains rather than;transportation, overlooking the challenge of other modes of transportation.;This reflects the ________.;marketing concept;product;concept;societal;marketing concept;selling;concept;production;concept;Question 100 1 points;are human needs as shaped by individual personality and culture;Wants;Values;Deprivations;Exchanges;Demands


Paper#46477 | Written in 18-Jul-2015

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