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Question;Question 1;Favorable conditions in the marketplace environment;that could produce business rewards for the organization if acted upon properly;are called;strengths.;market strategies.;market niches.;threats.;opportunities.;Question 2;The term "____" describes measuring and;evaluating a firm's quality in products and processes against industry leaders.;total quality management;benchmarking;internal marketing;empowerment;implementation;Question 3;According to the text, a market is defined as;a place to buy products.;the buyers of the products that a company develops;promotes, prices, and distributes.;the specific group of customers on whom an;organization focuses its marketing efforts.;a group of individuals and/or organizations that;have needs for products in a product class and have the ability, willingness;and authority to purchase these products.;the percentage of a group of customers that;actually buys a specific product from a specific company.;Question 4;An organization's business goals should be derived;from its;mission statement.;strategic plan.;strategic business plan.;marketing plan.;marketing strategy.;Question 5;The Boston Consulting Group classifies products;that have a dominant market share but low prospects for growth and that;generate more cash than is required to maintain market share as;dogs.;cash cows.;stars.;cash contributors.;question marks.;Question 6;According to the Boston Consulting Group, marketers;may classify their products as all of the following except;dogs.;cash contributors.;question marks.;stars.;cash cows.;Question 7;An analysis of ____ examines internal factors that give the organization;certain advantages and disadvantages in meeting the needs of its target;markets.;opportunities and threats;market opportunities;strengths and weaknesses;activities and responsibilities;organizational resources;Question 8;A marketing unit can be organized according to;functions, products, regions, and;sales.;target markets.;competitive units.;types of customers.;product features.;Answer;Question 9;A ____ is created when a company matches its core;competency to opportunities it has discovered in the marketplace.;market opportunity;market requirement;competitive advantage;strategic window;competitive opportunity;Question 10;Resource deployment and coordination of functional;areas of business are determined by;the mission statement.;corporate strategy.;business-unit strategy.;marketing strategy.;the marketing mix.;Answer;Question 11;The amount of money received through wages, rents;investments, pensions, and subsidies is called;income.;wealth.;discretionary income.;prosperity.;credit.;Question 12;Employees, customers, communities, and investors;are all considered ____ in relation to marketing.;Responsibilities;Stakeholders;Shareholders;Constituents;owners;Question 13;Consumers begin to become more price and value;conscious during periods of;inflation.;prosperity.;recession.;depression.;recovery.;Question 14;Procompetitive laws are those designed to;preserve competition.;protect the consumer.;ensure product safety.;reduce competition.;limit business lobbying of government officials.;Question 15;Assuming that inflation is low, high buying power;characterizes the ____ stage of the business cycle.;Prosperity;Depression;Recovery;Succession;recession;Question 16;Marketing ethics;refers to laws and regulations that govern;marketing.;refers to principles and standards that define;acceptable conduct in marketing.;maximizes an organization's positive impact and;minimizes its negative impact on society.;is most important for advertising agencies.;applies well-defined rules for appropriate;marketing behavior.;Question 17;Total buying power declines during periods of;economic;recovery.;prosperity.;recession.;uncertainty.;expansion.;Question 18;When a firm has many potential competitors and;tries to develop a marketing strategy to differentiate its products from the;competitors' products, a(n) ____ structure exists in the competitive;environment.;Oligopoly;Monopoly;pure competition;oligopolistic competition;monopolistic competition;Question 19;Which of the following agencies would most likely;have jurisdiction over the problem with lead in the paint of children's toys?;Consumer Product Safety Commission;Children's Online Protection Act;Food and Drug Administration;Environmental Protection Agency;National Advertising Review Board;Question 20;The 1990 Nutritional Labeling and Education Act;directly prohibits;exaggerated claims made by health and fitness;products.;putting the words "cholesterol-free" on;any food package.;putting nutritional information on most food;products.;exaggerated health claims on food packages.;the use of any health claim on food packaging.


Paper#46480 | Written in 18-Jul-2015

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