Details of this Paper





Question;During the;holidays, companies often provide gifts to customers. The more a client spends;the larger the gift, usually. To segment customers in this way, for what;purpose is this data being mined?;To beat the;competition to a sale;To avoid serious;customer mistakes;To deepen customer;loyalty;To decide which;customers should receive a new sales offer;By;2015, projections indicate that the largest category of households will be;composed of;Single-parent;families;Singles living;with nonrelatives;Childless married;couples and empty nesters;Married couples;with children;In;the U.S., consumer expenditures on homes and other large purchases tend to slow;down during a recession because;Consumer borrowing;increases during recession;The consumers have;a high debt-to-income ratio;Of steady supply;of loanable funds in the economy during recession;Of stringent;credit policies adopted by the Fed before the onset of recession;Marketing;is considered both an art and a science. How do the 4Ps, or marketing mix, help;us bridge the gap between art and science?;Marketing is;involved with price as the major factor.;Marketing balances;the need for data with that of creativity.;Marketing focuses;on sales as the primary goal.;Marketing is about;advertising.;Which;strategy does this exemplify? Kayak and Orbitz provide their customers with a;variety of travel options including flight reservations, vacation packages;flight and hotel options with or without car rentals, and cruise;offerings.;Focus;Differentiation;Promotional;Diversification;Which;of the following industries is most likely to use database marketing?;A school system;A supermarket;chain;A physician?s;office;A local restaurant;Which;market do customers who have purchased and are driving Audi automobiles;represent?;Available market;Target market;Penetrated market;Potential market;How;does the market demand curve change (as a function of marketing expenditure);during recession?;Remains unaffected;Shifts upward;Shifts downward;Becomes vertical;When Apple;introduced iTunes, a new market was opened. Which of the following describes;this type of innovation?;Value chain;Presence;Operational;excellence;Value capture;Which of;the following is correct about marketing management?;It is primarily;concerned with the systematic gathering, recording, and analysis of data about;issues related to marketing products and services.;It focuses mostly;on monitoring the profitability of a company's products and services.;It occurs when at;least one party to a potential exchange thinks about the means of achieving;desired responses from other parties.;It is defined as;the field that deals with planning and managing a business at the highest level;of corporate organization.;Costco is;able to keep its inventory expenditure relatively low through its management;technology and cutting-edge point-of-sale inventory management technology. As a;result, Costco is able to pass these savings on to consumers in the form of low;prices. This strategy is best described as;Differentiation;Market;development;Integrative growth;Overall cost;leadership;Which of;the following elements of sociocultural environment can be associated with the;growing demand for social surrogates like social networking sites, television;and so on?;Views of ourselves;Views of others;Views of nature;Views of;organizations;Which of;the following statements demonstrates behavioral loyalty towards a brand?;Myfavorite Laundry;detergent is so easy to use.;I always buy;Myfavorite Laundry detergent when purchasing laundry detergent.;My friends agree;Myfavorite Laundry detergent is the best.;Myfavorite Laundry;detergent smells good.;What;data analysis type is being used here? When Sam thought about opening a foreign;car repair shop in Phoenix, he researched all of the firms in the area before;deciding on a location. He also analyzed their capabilities and found articles;about many of them in terms of their capabilities, strengths, and weaknesses.;Tertiary;information;Licensed;information;Primary data;Secondary data;One of the;most critical steps in the defining process of market research is;Developing a;research plan;Defining the;problem, the decision alternatives, and research objectives;Analyzing the;internal environment;Reading marketing research;journals;A;company's sales potential would be equal to market potential when which;situations exists?;The market is;nonexpandable.;The marketing;expenditure of the company is reduced to zero.;The company gets;100 percent share of the market.;Industry marketing;expenditures approach infinity for a given marketing environment.;Wabash;Bank would like to understand if there is a relationship between the;advertising or promotion it does and the number of new customers the bank gets;each quarter. What type of research is this an example of?;Secondary;Qualitative;Exploratory;Causal;The Soccer;World Cup is promoted aggressively to both companies and fans. This is an;example of marketing a(n);Event;Idea;Place;Service


Paper#46482 | Written in 18-Jul-2015

Price : $22