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Marketing Article Review Week #2 Assignment-Select a marketing topic of your choice (examples: Global Marketing,..




Question;Marketing Article Review;Week #2 Assignment;Select a marketing topic;of your choice (examples include: Global Marketing, Services, Pricing). Begin;your research by using the GCU Library or an electronic database search.;Find a;scholarly/peer-reviewed journal article on article less than 5 calendar years;old on a topic addressed in this course that is of interest to you, the;student.;Create an article review;of 750-1,000 words that addresses the following;What is the thesis (main idea) of;the article?;Why is (are) the author(s) writing;about the topic?;What facts are presented?;How does it relate to the other;readings (especially the text) on the topic?;Critique the article.;What are the conclusions and;recommendations?;Prepare this assignment;according to the APA guidelines found in the APA Style Guide, located in the;Student Success Center. An abstract is not required.;Refer to "Typing;Template for APA Papers" for an example of how to format your paper.;Refer to "Article;Review Grading Criteria" for criteria to be used in grading.;You are required to;submit this assignment to Turnitin. Refer to the directions in the Student;Success Center. Only Word documents can be submitted to Turnitin.


Paper#46491 | Written in 18-Jul-2015

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