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Group Project Outline FAll 2014-A research paper about the differences between two companies UPS and DHL

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Question;a research paper about the differences between two companies UPS and DHL. The idea is one company is more successful then the other so we are saying UPS is more successful then DHL- the paper explains why.My part is is the introduction of the companies:1. Need an executive summary- use the uploaded file to gain an idea of the material without having to read it all2. 1-2 pages on who are the companies?? Provide an overview of the companies and the industry.3. 1-2 pages on what is happening?? Is it clear who is more successful? Based on what criteria? (Financial data may be used)4. Why?? Customer Analysis - need to include:o Why Company X?s customers chose Product X and why Company Y?s customers chose Product Yo Customer segmentationo Customer analysis (primary and secondary data)o Identified unmet needsNeed all the references and headers can be used

 

Paper#46493 | Written in 18-Jul-2015

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