Question;Marketing Principles 3131 ? Fall 2014;In Class Activity #4 ? An Exercise in;Crisis Management;In the 1980s each of the following;company?s experienced an emergency which helped define the crisis management;capacity of each.;Johnson & Johnson ? Tylenol Case;Exxon ? Exxon Valdez Case;Describe each case in detail.;How did it happen?;Why did it happen?;How did each company reacted to its crisis?;What was the outcome? (Positives/Negatives);Address the (ever present and;uncontrollable) roll of Environmental Forces upon the events.
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