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Strayer MKT100 full course (all discussions+ all quizzes+ all journals +assignment)

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Question;WEEK 1"Marketing Strategy and the Five Ps of Marketing" Please respond to the following:From the e-Activity, compare the marketing strategies of Nike and Adidas, and explain which company had the winning strategy. Provide a rationale for your response.Discuss the manner in which each of the 5 Ps is related to customer relationship management. Support your point of view with examples of such relationships.WEEK 2"Marketing Objectives and Ethics in Marketing" Please respond to the following:From the first e-Activity, discuss the primary reasons why firms that focus on fairness to stakeholders (i.e., customers) are more likely to be seen as ethical as those that do not. Explain the fundamental reasons why it is important to include marketing ethics at all stages of the marketing process.From the second e-Activity, examine the marketing objectives of your favorite company, and discuss how its strategies are aligned to the objectives.WEEK 3"Segmentation and Consumer and Business Buying Behavior" Please respond to the following:Determine one (1) segmentation variable by which you will collect research data for a product that you wish to market and sell online. Include all of the factors and characteristics you will consider under the selected variable. Provide a rationale for the selection of the variable, and the related factors and characteristics.Describe your experience of buying at least two (2) consumer products which you thought were targeted specifically to meet your needs. Discuss the segmentation strategy that the companies that make the chosen products used in order to sell them.WEEK 4"Business Markets and Global Marketing" Please respond to the following:From the simulation, explain the key factors that you need to consider while selling to organizations, and determine whether it is easier to sell to individual consumers. Provide a rationale for your response.ANMCorp is a popular automobile company in the U.S. with many well-recognized brands. The company now plans to market its flagship product, a convertible luxury sedan, in Singapore. Imagine that you have been asked to assist ANMCorp?s marketing team in devising a marketing strategy for its new move. Determine the key global factors ANMCorp will need to consider for a successful launch of the product in Singapore. Provide a rationale for your response.WEEK 3"Segmentation and Consumer and Business Buying Behavior" Please respond to the following:Determine one (1) segmentation variable by which you will collect research data for a product that you wish to market and sell online. Include all of the factors and characteristics you will consider under the selected variable. Provide a rationale for the selection of the variable, and the related factors and characteristics.Describe your experience of buying at least two (2) consumer products which you thought were targeted specifically to meet your needs. Discuss the segmentation strategy that the companies that make the chosen products used in order to sell them.WEEK 4"Business Markets and Global Marketing" Please respond to the following:From the simulation, explain the key factors that you need to consider while selling to organizations, and determine whether it is easier to sell to individual consumers. Provide a rationale for your response.ANMCorp is a popular automobile company in the U.S. with many well-recognized brands. The company now plans to market its flagship product, a convertible luxury sedan, in Singapore. Imagine that you have been asked to assist ANMCorp?s marketing team in devising a marketing strategy for its new move. Determine the key global factors ANMCorp will need to consider for a successful launch of the product in Singapore. Provide a rationale for your response.WEEK 5"Market Penetration and Branding" Please respond to the following:From the simulation, differentiate sales promotion activities from loyalty programs, and explain which of the two (2) is more effective. Justify your response.Assume that you have been given the task of developing the branding strategy for Achilles? new casual shoes for children. Select a brand name for the new product, and determine the branding strategy that you would use for this product.WEEK 6"Pricing Strategy and Pricing Management" Please respond to the following:From the simulation, you learned about the importance of identifying a pricing objective before developing the pricing strategy. OatHealth is a brand of oatmeal marketed by Health And You all over the U.S. The company has been noticing a decline in sales. An external consultant appointed by the company has attributed the sales drop to issues in pricing. Determine a pricing objective and discuss a new pricing strategy that could help the company revive its falling sales.From the e-Activity, give examples of two (2) products that rely on their price to woo customers, and demonstrate the manner in which pricing management must go hand-in-hand with the identification of the correct target market. Provide a rationale for your response.WEEK 7"Global Trade and Distribution Strategy" Please respond to the following:Illustrate the role of supply-chain management in the global movement of goods from one country to another, and explain its overall impact on local trade. Support your answer with examples of such an impact in action.From the simulation, describe the characteristics of the target market for the Achilles Kids shoes and propose a distribution strategy that would work for this target market. Provide a rationale for your response.WEEK 8"Retail Environment" Please respond to the following:From the first e-Activity, analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples.From the simulation, suggest key strategies that Achilles Kids, a mass market shoe line, could use in order to modify its retailing approach if it were a luxury shoe line.week 9 diss"Integrated Marketing Communications and Elements of Promotion Mix" Please respond to the following:Debate It: The majority of promotional activities are deceptive. Provide a rationale for your response.From the simulation, outline three (3) ideas that Achilles? public relations campaign could use in order to counter the false allegation that the company is involved in using exotic leathers illegally to make formal shoes for women. Justify your response.week 10 diss"Personal Selling and Sales Objectives" Please respond to the following:Compare and contrast a personal selling experience with buying goods or services online as opposed to at a retail outlet, and explain your preference as a marketer. Provide a rationale for your response.From the simulation, propose key methods that a company may use in order to realistically set its sales objectives. Support your answer with examples of ways in which these proposed methods have worked in the past.week 11 diss"Looking Back and Looking Ahead" Please respond to the following:Summarize what you have learned in this class in 140 characters or less (something you could post on Twitter).Predict what new forms of marketing you could expect to see in the next 10 to 20 years. Provide specific (and creative) examples to support your response.Week 4 Journal 1: Marketing Plan Part A: Executive Summary="msonormal">You will create a fictional start-up company that serves the U.S. market with a product or service.Write a one to two (1-2) paragraph journal entry in which you:Provide a detailed description of your company. The description should include, at a minimum, the company?s name, its history, founders, business purpose, and mission.Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.Note: Upon completion of the journal, fill out the ?Company Overview? section in the Marketing Plan Template, located in Week 1. Next, insert the information from the completed Journal 1 entry into ?Section 1: Executive Summary? within the provided Marketing Plan Template.Click on the "Create Journal Entry" button at the top of this page to start your journal. This is not a timed activity.Week 5 Journal 2: Marketing Plan Part B: Targeting CustomersYou will now consider who your customers are and identify your market segment.It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to:pinpoint where you should spend your advertising budgetthe type of campign you intend to run, andensure that your marketing message speaks the customer?s language (based on their needs and wants, demographic, location, ethnicity, etc.).Write a one to two (1-2) paragraph journal entry in which you:Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:demographic profile (e.g., age, gender, ethnicity, etc.)psychographic profile (e.g., interests, routine, habits, etc.)profession (e.g., income, occupation, education)geographic location (e.g., country, region, city, rural, urban, climate)precise wants and needs as they relate to the products and / or services you offer.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Note: Insert the information from the completed Journal 2 entry into ?Section 2: Targeting Customers? in the provided Marketing Plan Template (located in Week 1).Click on the "Create Journal Entry" button at the top of this page to start your journal. This is not a timed activity.Week 6 Journal 3: Marketing Plan Part C: Unique Selling PropositionYou will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.Use the Internet to research your customer demographics and market segment from Journal 2. Consider what you think you know versus what you know to be true based on research from reports, publications, course content, etc.Write a four to six (4-6) paragraph journal entry in which you:Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to your competition (e.g., Southwest Airlines? USP is providing customers with low airfare without compromising service and comfort).Describe the marketing objectives of your company. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Note: Insert the information from the completed Journal 3 entry into ?Section 3: Unique Selling Proposition? in the provided Marketing Plan Template (located in Week 1).Note: Insert the information from the completed Journal 3 entry into ?Section 3: Unique Selling Proposition? in the provided Marketing Plan Template (located in Week 1).Week 7 Journal 4: Marketing Plan Part D: Pricing and Distribution StrategyYou will now consider your company?s strengths and weakness, along with your product or service price.Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your company?s market information, consider the strengths and weakness of your company and its products or services.Write a four to six (4-6) paragraph journal entry in which you:Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.Analyze the company?s pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the company?s products or services.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Note: Insert the information from the completed Journal 4 entry into ?Section 4: Pricing and Distribution Strategy? inWeek 8 Journal 5: Marketing Plan Part E: Distribution Plan and Promotions StratYou will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals. Write a five to seven (5-7) paragraph journal entry in which you:Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies: a.use stores located in different regions b.sell online c.hire a sales team to sell directly to suppliers and door-to-doorRecommend three (3) strategy options that you could use in order to get your product or services out to your customer base.Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Note: Insert the information from the completed Journal 5 entry into ?Section 5: Distribution Plan and Promotions Strategy? in the provided Marketing Plan Template (located in Week 1).="msonormal">="msonormal">="msonormal">Click the link above to submit your assignment.Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center.Instructors, training on how to grade is within the Instructor Center.Assignment 1: Marketing Plan Part F: Final Marketing PlanDue Week 10 and worth 200 pointsAssignment 1 is comprised of all of the marketing plan sections. Add any recommendations and updates based on faculty feedback and / or additional research.Transfer related information from Journal entries 1 through 5 to the Marketing Plan Template. In this assignment you must do the following:cover each section in the marketing plan in detailupdate your marketing plan to reflect recommendations made by faculty, and newly researched informationcomplete all of the sections in the marketing plan templateComplete the your marketing plan in the Marketing Plan Template, located in Week 1 of the course shell, and include the following:Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the product?s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.Describe the company?s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.Describe both the company?s Unique Selling Position (USP) and its marketing objectives.Analyze the pricing strategy relative to the company?s pricing objective, and internal and external factors that could affect the pricing of the company?s products or services.Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.Recommend three to four (3-4) action steps that you could take in order to move your plan forward.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides, citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Identify the key concepts of marketing and its function in society.Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.Understand customer relationship management.Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.Determine the elements of marketing research.Determine the factors affecting the behavior of consumers and commercial / organizational buyers.Understand the key elements of business marketing including product, price, distribution, and promotion.Understand the major elements in product strategy for both goods and services, including the concept of the product life cycle, product mix, and the product development process.Use technology and information resources to research issues in marketing.Write clearly and concisely about marketing using proper writing mechanics.="msonormal">="msonormal">="msonormal">quizesQuestion 16 out of 6 pointsCorrectThe concept of "exchange" is fundamental to the definition of marketing. What is the best description of exchange?Question 26 out of 6 pointsCorrectDistribution, price, promotion, and product are all elements of.Question 36 out of 6 pointsCorrectThe equation a buyer applies to assess a product's value isQuestion 46 out of 6 pointsCorrectOrganizations should define themselves not according to the products they produce but according toQuestion 56 out of 6 pointsCorrectThe marketing mix is built around theQuestion 66 out of 6 pointsCorrectLong-term relationships with profitable customers is the key objective ofQuestion 76 out of 6 pointsCorrectIssues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.Question 86 out of 6 pointsCorrectA target marketQuestion 96 out of 6 pointsCorrectThe marketing concept is best defined asAnswerQuestion 106 out of 6 pointsCorrectMarketing knowledge and skillsAnswerweek 9 quiz 3Question 16 out of 6 pointsCorrectAn unplanned buying behavior resulting from a powerful urge to buy something immediately is calledQuestion 26 out of 6 pointsCorrectConsumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selectiveQuestion 36 out of 6 pointsCorrectPerception is a three-step process that involvesQuestion 46 out of 6 pointsCorrectIn the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are calledQuestion 56 out of 6 pointsCorrectMost business purchases can be classified as belonging to one of three types:Question 66 out of 6 pointsCorrectBusiness markets are typically divided into four categories. These categories areQuestion 76 out of 6 pointsCorrectInelastic demand in business markets refers to a situation whereQuestion 86 out of 6 pointsCorrect____ is(are) a major threat to the sales success of jointly demanded products.Question 96 out of 6 pointsCorrectDifferences in standards of living, credit, buying power, and income distribution are all examples of ____ forces that must be considered in international marketing efforts.Question 106 out of 6 pointsCorrectA limit on the amount of goods an importing country will accept for certain product categories during a specified time period is called a(n)Question 116 out of 6 pointsCorrectA business partnership between a domestic firm and a foreign firm is known asQuestion 126 out of 6 pointsCorrectThe exchange rates of several European countries are linked together to a common currency, theQuestion 136 out of 6 pointsCorrectAs a result of the increasing usage of digital media, some of the marketer's control over dispensing product information has been placedQuestion 146 out of 6 pointsCorrectAnyone who becomes a member of MySpace, Twitter, Facebook, or other social networking sites is aQuestion 156 out of 6 pointsCorrectThe most popular video-sharing website isQuestion 166 out of 6 pointsCorrect____ are computer-based online simulated environments that involve participants.AnswerQuestion 176 out of 6 pointsCorrectQuestion 186 out of 6 pointsCorrectA product that is simply labeled with the product category is considered aQuestion 196 out of 6 pointsCorrect____ packaging means that the product is packaged in line with the packaging practices associated with a particular product category.Question 206 out of 6 pointsCorrectWhich stage of the product life cycle is characterized by intense competition?week 3 quiz 2Question 16 out of 6 pointsCorrectAccording to the text, a market is defined asQuestion 26 out of 6 pointsCorrectThe term "____" describes measuring and evaluating a firm's quality in products and processes against industry leaders.Question 36 out of 6 pointsCorrectKey factors in determining the best organizational structure for a marketing unit are theQuestion 46 out of 6 pointsCorrectAn analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets.Question 56 out of 6 pointsCorrectA firm's unique symbols, personalities, and philosophies comprise itsQuestion 66 out of 6 pointsCorrectElectronic marketing has greatly improved the ability of marketers to target individual customers. As a result, many feel that marketing's emphasis is shifting from share of market to share ofQuestion 76 out of 6 pointsCorrectAn organization's business goals should be derived from itsAnswerQuestion 86 out of 6 pointsCorrectCustomer relationship management is facilitated by gathering useful data fromQuestion 96 out of 6 pointsCorrectA ____ is something that an organization does extremely well and may give a company an advantage over its competition.Question 106 out of 6 pointsCorrect____ involves giving customer-contact employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor.Question 116 out of 6 pointsCorrectWhat national self-regulatory organization screens ads?Question 126 out of 6 pointsCorrectWhen a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors' products, a(n) ____ structure exists in the competitive environment.Question 136 out of 6 pointsCorrectThe accumulation of past income, natural resources, and financial resources is known asQuestion 146 out of 6 pointsCorrectWhich of the following agencies regulates marketing activities the most?Question 156 out of 6 pointsCorrectConsumerism is aQuestion 166 out of 6 pointsCorrectAssuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.AnswerQuestion 176 out of 6 pointsCorrectTotal buying power declines during periods of economicQuestion 186 out of 6 pointsCorrectThe 1990 Nutritional Labeling and Education Act directly prohibitsQuestion 196 out of 6 pointsCorrectTo monitor changes in the marketing environment effectively, marketers must engage inQuestion 206 out of 6 pointsCorrectDuring which stage of the business cycle is unemployment low and total income relatively high?week 9 quiz r4Question 16 out of 6 pointsCorrectQuestions such as "How often would you buy this product?" and "Which features are of little or no interest to you?" are often proposed duringQuestion 26 out of 6 pointsCorrectThe main characteristic of a ____ is that customers are satisfied to the point that they use a service repeatedly over a period of time.Question 36 out of 6 pointsCorrectThree major ways in which marketers engage in product differentiation areQuestion 46 out of 6 pointsCorrectDuring which stage of new-product development does the firm consider profitability?Question 56 out of 6 pointsCorrectThe degree to which the price of a product enhances a customer's satisfaction with the purchase experience and with the product after the purchase is part of theirQuestion 66 out of 6 pointsCorrectWhat do all of the following have in common: tuition, fee, premium, retainer, dues?.Question 76 out of 6 pointsCorrectWhen marketers emphasize price as an issue and match or beat the prices of other companies, they are usingQuestion 86 out of 6 pointsCorrectWhat a price means or what it communicates to customers is calledQuestion 96 out of 6 pointsCorrectWhen a company prices one item in a line low with the intention of selling a higher-priced item in the same line, it is usingQuestion 106 out of 6 pointsCorrectA firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales?Question 116 out of 6 pointsCorrectPrice leaders, comparison discounting, and special-event pricing are applications ofQuestion 126 out of 6 pointsCorrectA product that has more features than those of its competition, or that is perceived to be of higher quality, warrants using which type of pricing strategy?Question 130 out of 6 pointsIncorrectMany companies use more than one marketing channel to distribute their products to the same target market, a tactic calledQuestion 146 out of 6 pointsCorrectWhat is the most expensive physical distribution function?AnswerQuestion 150 out of 6 pointsIncorrectBecause of the significant investment many companies have in the products they sell to customers, they must develop and maintain adequate varieties of products to meet their customers' needs. This is calledQuestion 166 out of 6 pointsCorrectThe contracting of physical distribution tasks to third parties who do not have managerial authority within the marketing channel is known asoutsourcing.Question 176 out of 6 pointsCorrectMerchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are calledQuestion 186 out of 6 pointsCorrectWhich of the following is a full-service merchant wholesaler?Question 196 out of 6 pointsCorrectAn agent that receives goods on consignment from local sellers and negotiates sales in large, central markets is called aQuestion 206 out of 6 pointsCorrectIf a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is a(n)Question 1Which of the following industries is most likely to employ combative promotional efforts?AnswerFast foodComputer processorsTax-preparation servicesTelevision producersAutomotive paintsQuestion 2Factors such as climate, seasons, and holidays tend to lead to the promotional objective ofAnswercombating competitive promotional offers.facilitating reseller support.encouraging product trial.retaining loyal customers.reducing sales fluctuations.Question 3During the introduction stage of the product life cycle, which type of promotion would a firm focus on?AnswerReminderCompetitiveComparativePioneerRepetitiveQuestion 4Pioneer promotion is most likely to be used during the ____ stage of the product life cycle.AnswermaturitydeclinegrowthintroductionpresentationQuestion 5Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?AnswerPublicitySales managementSales promotionPersonal sellingPublic relationsQuestion 6Radio and television signals as well as ink on the paper of a magazine or newspaper are all consideredAnswernoise.communication links.communication resources.communication channels.decoding sources.Question 7Which of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies?AnswerGuerilla communicationWord-of-mouth communicationBuzz marketingViral marketingConversational promotionQuestion 8A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is aAnswercommunications channel.source.relay channel.decoder.sender.Question 9When a source converts meaning into a series of signs or symbols representing ideas or concept, the source is undergoingAnswercommunication.the coding process.the decoding process.the conversion process.communications channel.6 pointsQuestion 10All of the following are examples of publicity-based public relations tools exceptAnswerpress conferences.feature articles.news releases.annual reports.news stories.Question 11If a consumer is shown a particular advertisement and asked if she has seen it before, a(n) ____ is being performed.Answerpretestconsumer jury testrecognition testunaided recall testaided recall testQuestion 12When a company promotes its position on a public issue, this is specifically referred to as ____ advertising.AnswerinstitutionalproductadvocacyissuecompetitiveQuestion 13____ is communication in news story form about an organization or its products that is transmitted through a mass medium at no charge.AnswerAdvertisingPublicityPublic relationsSales promotionPersonal sellingQuestion 14The three general types of media schedules areAnswerpulsing, beating, and continuous.short, medium, and long-term.morning, afternoon, and evening.pulsing, continuous, and flighting.light, heavy, and alternating.Question 15An advertising platform is theAnswerbasic issue or selling point that an advertiser wishes to include in an advertising campaign.objective of the advertising campaign, stated in precise and measurable terms.form in which the basic issues of the campaign should be presented.broad objectives of the advertising campaign.consumer advertising research conducted.Question 16When the CEO or chief financial officer of a company states how much the company should spend on advertising for the coming period, the company is using theAnswerarbitrary approach.executive decision process.objective-and-task approach.percentage-of-sales approach.competition-matching approach.Question 17Advertising that lets consumers know that an established brand still offers certain uses, characteristics, and advantages is ____ advertising.AnswerrepetitivereminderpioneercompetitivereinforcementQuestion 18A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)Answeradvertising plan.media plan.advertising message.advertising appropriation.media platform.Question 19An evaluation performed before an advertising campaign begins is aAnswerconsumer exam.posttest.recognition test.pretest.recall test.Question 20The last stage in the development of any advertising campaign isAnswercreating the advertising platform.developing the media plan.creating the advertising message.evaluating the effectiveness of advertising.defining the advertising objectives.Question 21When a salesperson asks the customer to buy the product several times throughout the sales presentation in an effort to uncover hidden objections, it is calledAnswerorder taking.new-business selling.trial closing.order getting.overcoming objections.Question 22The salesperson must attract and hold the prospect's attention, stimulate interest, and spark a desire for the product during theAnswerprospecting.preapproach.follow up.approach.sales presentation.Question 23____ are designed to identify the customers called on and to present detailed information about interaction with those clients.AnswerInvoicesFeedback noticesWork schedulesCall reportsRecall filesQuestion 24Customer density and distribution are important factors inAnswerprospecting.motivating salespeople.creating sales territories.compensating salespeople.establishing sales force objectives.Question 25A missionary salesperson is usually employed byAnswera retailer.a wholesaler.either a retailer or a producer.a manufacturer.an independent intermediary.Question 26The two groups of order takers in personal selling areAnswercurrent customer salespeople and new-business sa

 

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