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DEVRY MKTG320 MIDTERM EXAM

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Question;Question 1. Question;(TCO 1) Which best describes;Market research as it relates to different firms;Internal if the firm is small;External if the firm is large;Based on the needs of the firm;None of the above;Chapter;1;Comments;Question 2. Question;(TCO 1) In the marketing;planning process, scanning the environment and identifying threats and;opportunities is;Situation analysis;Strategy development;Marketing program development;Opportunity analysis;Chapter;1;5 of 5;Comments;Question 3. Question;(TCO 1) Which is not a;function of Database analysis;Extracting data from existing databases.;Performing statistical analysis to better;understand customers and their behavior.;Database administration.;Merging cleaned data with other relevant;data.;Chapter;1;5 of 5;Comments;Question 4. Question;(TCO 2) A syndicated research;differs from a customized research in that;It takes less time to complete a research;project.;It is jointly sponsored by several different;organizations.;It provides more accurate data.;None of the above.;Chapter;2;5 of 5;Comments;Question 5. Question;(TCO 2) The most economical;and fastest sources of information are generally provided by;Interviews;Secondary data;Qualitative data;None of the above;Chapter;2;5 of 5;Comments;Question 6. Question;(TCO 2) Firms that work with;individual clients and help them develop and implement a complete marketing;research project are called providers of;Customized services;Syndicated services;Selective services;Field services;Chapter;2;5 of 5;Comments;Question 7. Question;(TCO 3) Errors commonly found;in research design include;Selection Error;Measurement Error;Data Analysis Error;All of the above;Chapter;3;5 of 5;Comments;Question 8. Question;(TCO 3) The following is not a;part of the Research Objectives;Research question;Analysis of results;Development of hypotheses;Scope;Chapter;3;0 of 5;Comments;Question 9. Question;(TCO 4) Which of the following;can be called exploratory research?;Experiments;Observation;Case studies;Interviews;All are examples of exploratory research;Chapter;4;0 of 5;Comments;Question 10. Question;(TCO 4) Descriptive research;can be defined as;A research approach which is used when a;researcher needs general insights into a problem.;An approach to determine cause-and-effect;relationships.;A snapshot of some aspect of the marketing;environment at a particular point in time.;An approach which isolates all causal;factors.;Chapter;4;5 of 5;Comments;Question 11. Question;(TCO 4) Of the following;research questions, which could not be answered by exploratory research?;How does revenue vary with the size of our;company's sales staff?;What do customers expect from our product?;What are the alternative means of;transportation for urban commuters?;Are customers satisfied with our product?;Chapter;4;5 of 5;Comments;Question 12. Question;(TCO 4) The probability based;scheduling approach that recognizes and measures the uncertainty of the project;completion times is the;GANTT chart;PERT chart;Critical Path Method;GERT chart;Chapter;4;5 of 5;Comments;Question 13. Question;(TCO 4) Which one of the;following provides a standard source of recurring data?;Guides;Census;Directories;Indexes;Chapter;5;5 of 5;Comments;Question 14. Question;(TCO 4) Which of the following;statements about internal records is false?;Internal records provide data on marketing;inputs and outputs.;The data in internal records are intended to;satisfy many different information needs and may be inappropriate for marketing;decisions.;The time frames in which variables such as;sales are measured will always correspond to those used in external data.;Records of sales staff activity may be;exaggerated.;Chapter;5;5 of 5;Comments;Question 15. Question;(TCO 5) The tendency for new;members of a panel to report unusual levels of purchase is the result of;Testing effects;Mortality;Selection bias;Probability sampling;6;5 of 5;Comments;* Times are displayed;in (GMT-07:00) Mountain Time (US & Canada);Question 1. Question;(TCO 1) Which best describes;Market research as it relates to different firms;Internal if the firm is small;External if the firm is large;Based on the needs of the firm;None of the above;Chapter;1;5 of 5;Comments;Question 2. Question;(TCO 1) In the marketing;planning process, scanning the environment and identifying threats and;opportunities is;Situation analysis;Strategy development;Marketing program development;Opportunity analysis;Chapter;1;5 of 5;Comments;Question 3. Question;(TCO 1) Which is not a;function of Database analysis;Extracting data from existing databases.;Performing statistical analysis to better;understand customers and their behavior.;Database administration.;Merging cleaned data with other relevant;data.;Chapter;1;5 of 5;Comments;Question 4. Question;(TCO 2) A syndicated research;differs from a customized research in that;It takes less time to complete a research;project.;It is jointly sponsored by several different;organizations.;It provides more accurate data.;None of the above.;Chapter;2;5 of 5;Comments;Question 5. Question;(TCO 2) The most economical;and fastest sources of information are generally provided by;Interviews;Secondary data;Qualitative data;None of the above;Chapter;2;5 of 5;Comments;Question 6. Question;(TCO 2) Firms that work with;individual clients and help them develop and implement a complete marketing;research project are called providers of;Customized services;Syndicated services;Selective services;Field services;Chapter;2;5 of 5;Comments;Question 7. Question;(TCO 3) Errors commonly found;in research design include;Selection Error;Measurement Error;Data Analysis Error;All of the above;Chapter;3;5 of 5;Comments;Question 8. Question;(TCO 3) The following is not a;part of the Research Objectives;Research question;Analysis of results;Development of hypotheses;Scope;Chapter;3;0 of 5;Comments;Question 9. Question;(TCO 4) Which of the following;can be called exploratory research?;Experiments;Observation;Case studies;Interviews;All are examples of exploratory research;Chapter;4;0 of 5;Comments;Question 10. Question;(TCO 4) Descriptive research;can be defined as;A research approach which is used when a;researcher needs general insights into a problem.;An approach to determine cause-and-effect;relationships.;A snapshot of some aspect of the marketing;environment at a particular point in time.;An approach which isolates all causal;factors.;Chapter;4;5 of 5;Comments;Question 11. Question;(TCO 4) Of the following;research questions, which could not be answered by exploratory research?;How does revenue vary with the size of our;company's sales staff?;What do customers expect from our product?;What are the alternative means of;transportation for urban commuters?;Are customers satisfied with our product?;Chapter;4;5 of 5;Comments;Question 12. Question;(TCO 4) The probability based;scheduling approach that recognizes and measures the uncertainty of the project;completion times is the;GANTT chart;PERT chart;Critical Path Method;GERT chart;Chapter;4;5 of 5;Comments;Question 13. Question;(TCO 4) Which one of the;following provides a standard source of recurring data?;Guides;Census;Directories;Indexes;Chapter;5;5 of 5;Comments;Question 14. Question;(TCO 4) Which of the following;statements about internal records is false?;Internal records provide data on marketing;inputs and outputs.;The data in internal records are intended to;satisfy many different information needs and may be inappropriate for marketing;decisions.;The time frames in which variables such as;sales are measured will always correspond to those used in external data.;Records of sales staff activity may be;exaggerated.;Chapter;5;5 of 5;Comments;Question 15. Question;(TCO 5) The tendency for new;members of a panel to report unusual levels of purchase is the result of;Testing effects;Mortality;Selection bias;Probability sampling;6;5 of 5;Comments

 

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