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DEVRY MKTG320 WEEK 6 YOU DECIDE ASSIGNMENT

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Question;You DecideComplete the You Decide assignment this week. This assignment is located under the You Decide tab.Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these step-by-stepScenarioScenario SummaryFaced with declining attendance (subscription and single ticket), a large deficit and a "sluggish" economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey.NOTE: Background information and Survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra.Download the You Decide Vancouver Symphony Orchestra.pdf and the VSO RESPONDENT PROFILE BY SUBSCRIBER STATUS.docx files from Doc Sharing.Your AssignmentYou are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining four months of the season.KEY PLAYERSBack to TopYou DecideScenarioThe Vancouver Symphony OrchestraYour RoleWhat is Your Role in this scenario?Key PlayersLearn more about the Key Players in this scenario.AssignmentWhat would you do to resolve this scenario?ScenarioFaced with declining attendance (subscription and single ticket), a large deficit and a "sluggish" economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey. Background information and Survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra. Additional survey information is in Document Sharing and under the assignment link.Your RoleYou are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining four months of the season.Key PlayersAssignmentGiven the scenario, your role and the information provided by the key players involved, it is time for you to make a decision. If you are finished reviewing this scenario, close th window and return to this week's You Decide item, in your course window, to complete the activity for this scenario. You can return and review this scenario again at any time.YOU DECIDEActivity or AssignmentAssignmentWrite a three to five page Report to the Board of Directors addressing the following questions:What management questions you are hoping to resolve and how did the data help?What decisions did you make?What are the strengths and weaknesses of this market research project?What trade-offs have been made?Explain any sampling bias?What issues would you address in future surveys and studies?Click here for the You Decide assignment grading rubric.

 

Paper#46519 | Written in 18-Jul-2015

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