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Devry MKTG320 final exam




Question;Page 1;Question 1. 1. (TCO 1) Explain what an information system;is. (Points: 22);Question 2. 2. (TCO 2) Your employer (a Cable TV company);would like to learn why certain geographic areas have below average penetration;in order to decide what action to take to improve the penetration. The relevant;research objectives are to: (1) describe the non-cable TV user in low;penetration areas, and (2) test specific hypotheses as to the reasons why;people in the area do not have cable TV. Identify and explain problems that;must be overcome before the objectives can be achieved? (Points: 22);Question 3. 3. (TCO 3) In determining a location for a;convenience copying center, what kinds of secondary data should be available;for each proposed location? (Points: 22);Question 4. 4. (TCO 4) Provide examples where a product;audit would be much more suitable. Provide examples where a Nielsen store audit;would be more useful. (Points: 22);Question 5. 5. (TCO 5) Explain the similarities and;differences between a nondirective interview and a semi-structured interview.;(Points: 22);Question 6. 6. (TCO 6) Explain the observational method;both pros and cons. (Points: 22);Question 7. 7. (TCO 7) Evidence suggests that the biasing;effects of an interview are more serious in a personal interview. There are;several reasons: personal interviews are longer, are more like social;interactions, accentuate problems of prestige seeking, social desirability, and;the physical presence of the interviewer means there are many more non-verbal;cues to which the respondent may react. Explain how to minimize biasing in a;personal interview. (Points: 22);Question 8. 8. (TCO 8) Define sampling efficiency and;explain possible ways to increase sampling efficiency. (Points: 22);Question 9. 9. (TCO 9) Define simple random sampling and;systematic sampling, including an example of use. (Points: 22);Question 10. 10. (TCO 10) Parker Foods has just developed a;new product. What factors should Parker Foods consider in deciding whether to;use a test market for the product? (Points: 22)


Paper#46538 | Written in 18-Jul-2015

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