Question;Question;1;Which of the following industries is most likely to employ;combative promotional efforts?;Answer;Fast food;Computer;processors;Tax-preparation;services;Television;producers;Automotive;paints;Question;2;Factors such as climate, seasons, and holidays tend to lead to;the promotional objective of;Answer;combating;competitive promotional offers.;facilitating;reseller support.;encouraging;product trial.;retaining;loyal customers.;reducing sales;fluctuations.;Question;3;During the introduction stage of the product life cycle, which;type of promotion would a firm focus on?;Answer;Reminder;Competitive;Comparative;Pioneer;Repetitive;Question;4;Pioneer promotion is most likely to be used during the;stage of the product life cycle.;Answer;maturity;decline;growth;introduction;presentation;Question;5;Which promotion mix ingredient costs considerably more than;advertising to reach just one person but can provide more immediate feedback?;Answer;Publicity;Sales;management;Sales;promotion;Personal;selling;Public;relations;Question;6;Radio and television signals as well as ink on the paper of a;magazine or newspaper are all considered;Answer;noise.;communication;links.;communication;resources.;communication;channels.;decoding;sources.;Question;7;Which of the following are personal informal exchanges of;communication that customers share with one another about products, brands, and;companies?;Answer;Guerilla;communication;Word-of-mouth;communication;Buzz marketing;Viral;marketing;Conversational;promotion;Question;8;A person, group, or organization that has a meaning it intends;and attempts to share with a receiver or an audience is a;Answer;communications;channel.;source.;relay channel.;decoder.;sender.;Question 9;When a source converts meaning into a series of signs or symbols;representing ideas or concept, the source is undergoing;Answer;communication.;the coding;process.;the decoding;process.;the conversion;process.;communications;channel.;6 points;Question 10;All of the following are examples of publicity-based public;relations tools except;Answer;press;conferences.;feature;articles.;news releases.;annual;reports.;news stories.;Question 11;If a consumer is shown a particular advertisement and asked if;she has seen it before, a(n) ____ is being performed.;Answer;pretest;consumer jury;test;recognition;test;unaided recall;test;aided recall;test;Question 12;When a company promotes its position on a public issue, this is;specifically referred to as ____ advertising.;Answer;institutional;product;advocacy;issue;competitive;Question 13;is communication in news story form about an organization;or its products that is transmitted through a mass medium at no charge.;Answer;Advertising;Publicity;Public;relations;Sales;promotion;Personal;selling;Question 14;The three general types of media schedules are;Answer;pulsing;beating, and continuous.;short, medium;and long-term.;morning;afternoon, and evening.;pulsing;continuous, and flighting.;light, heavy;and alternating.;Question 15;An advertising platform is the;Answer;basic issue or;selling point that an advertiser wishes to include in an advertising;campaign.;objective of;the advertising campaign, stated in precise and measurable terms.;form in which;the basic issues of the campaign should be presented.;broad;objectives of the advertising campaign.;consumer advertising;research conducted.;Question 16;When the CEO or chief financial officer of a company states how;much the company should spend on advertising for the coming period, the company;is using the;Answer;arbitrary;approach.;executive;decision process.;objective-and-task;approach.;percentage-of-sales;approach.;competition-matching;approach.;Question 17;Advertising that lets consumers know that an established brand;still offers certain uses, characteristics, and advantages is;advertising.;Answer;repetitive;reminder;pioneer;competitive;reinforcement;Question 18;A list of the exact magazines, newspapers, and television;stations in which an advertisement will appear, along with the dates and;times, is a(n);Answer;advertising;plan.;media plan.;advertising;message.;advertising;appropriation.;media;platform.;Question 19;An evaluation performed before an advertising campaign begins;is a;Answer;consumer;exam.;posttest.;recognition;test.;pretest.;recall test.;Question 20;The last stage in the development of any advertising campaign;is;Answer;creating the;advertising platform.;developing;the media plan.;creating the;advertising message.;evaluating;the effectiveness of advertising.;defining the;advertising objectives.;Question 21;When a salesperson asks the customer to buy the product several;times throughout the sales presentation in an effort to uncover hidden;objections, it is called;Answer;order taking.;new-business;selling.;trial closing.;order getting.;overcoming;objections.;Question 22;The salesperson must attract and hold the prospect's attention;stimulate interest, and spark a desire for the product during the;Answer;prospecting.;preapproach.;follow up.;approach.;sales;presentation.;Question 23;are designed to identify the customers called on and to;present detailed information about interaction with those clients.;Answer;Invoices;Feedback;notices;Work schedules;Call reports;Recall files;Question 24;Customer density and distribution are important factors in;Answer;prospecting.;motivating;salespeople.;creating sales;territories.;compensating;salespeople.;establishing;sales force objectives.;Question 25;A missionary salesperson is usually employed by;Answer;a retailer.;a wholesaler.;either a;retailer or a producer.;a;manufacturer.;an independent;intermediary.;Question 26;The two groups of order takers in personal selling are;Answer;current;customer salespeople and new-business salespeople.;missionary;salespeople and trade salespeople.;inside order;takers and field order takers.;trade;salespeople and technical salespeople.;advisory order;takers and support order takers.;Question 27;Order-getting activities are divided into two categories;Answer;missionary;sales and technical sales.;current-customer;sales and new-business sales.;order takers;and trade sales.;current sales;and support sales.;inside order;sales and field order sales.;Question 28;Which of the following is particularly appropriate for pricey;high-tech business products, such as jet aircraft and medical equipment?;Answer;Team selling;Relationship;selling;Trade selling;Technical;selling;Missionary;selling;Question 29;Developing a list of potential customers is called;Answer;preapproaching.;surveying.;scouting.;prospecting.;screening.;Question 30;Paid personal communication that attempts to inform and persuade;customers to purchase products in an exchange situation is called;Answer;advertising.;sales;promotion.;personal;selling.;target;marketing.;public;relations.
Paper#46540 | Written in 18-Jul-2015Price : $25