Question;discussionsweek 1Marketing has been criticized for forcing people to buy things they do not really need or want. Discuss why you agree or disagree with this statement.topic 2Give an example of a company or service provider that has treated you well. What steps and actions did they take to achieve this?week 2Topic 1Suppose McDonald?s? was considering bringing a new kind of hamburger to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well, not just in the United States, but in its locations all over the world?opic 2What are the trade-offs among all the types of research addressed in this unit? Suppose you are a manager of a small start-up firm with a limited budget. What kinds of research would be the most valuable?week 3opic: VALSVALS? strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALS web site,take the survey, and find out in which psychographic group you fall.Would you have guessed that you would have been in this group?How would you rate VALS in terms of market segmentation?week 4TopicIn many instances, competitors are seen as being detrimental, that is, having less competitors is healthier than having many.Can you consider situations in which having competitors can work to your benefitweek 5TopicIn many instances, competitors are seen as being detrimental, that is, having less competitors is healthier than having many.Can you consider situations in which having competitors can work to your benefitweek 6QuestionGive several examples of brands that have been recently repositioned. How has this been implemented and for what reason?week 8Retail companies like Walmart are heavy users of strategic control systems. Think about how it utilizes RFID technology to track products from inventory to the market shelves. Discuss how Walmart relies upon strategic surveillance, special alert control, and implementation control. What improvements might you suggest to the company?s COO relative to strategic control and why?week 9What are the positive and negative aspects of using the Internet as a method of distribution?Are there some circumstances where it should not be a component of the channel mix?topic 2Topic 2Some experts refer to franchising as a method of distribution.What are your thoughts on using franchise a method of distribution for a business?Describe the pros and cons referenced with examples to support your thoughts.week 7Topic 1On April 25 of 2004, BusinessWeek inquired if Aldi may be the next Walmart?. Try to locate the article on the Internet.Discuss the pros and cons of Aldi?s pricing strategy.Do you agree Aldi will be the next Walmart?Topic 2Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.Visit the Kaplan library and select a current article (no more than one or two years old) on pricing strategies for a small to medium size business. Be ready to critique the article and what other small to medium size businesses can learn from these strategies identified.week 10TopicDiscussion Topic: Think of an example in which you were treated poorly by a company.Assuming you choose not to buy any more of that company?s products or services, approximately what is the present value of the revenue that company has lost?Next, think of a company that has provided great customer service to you.What did it do? How did it go beyond what you expected?What do companies have to do to get employees to deliver such service?
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