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business marketing quiz




Question;Question 1;2.5 out of 2.5 points;Post-sale activities employed by salespeople that are;critical to strengthening customer relationships are known as _____ activities.;Question 2;2.5 out of 2.5 points;Bits Inc., a manufacturer of server processors, sends out;its trained salespeople to inform prospective and existing customers about its;latest range of processors and provide demonstrations. The promotional effort;adopted by this company is an example of;Question 3;2.5 out of 2.5 points;The stage in the sales process in which the salesperson;relates product features to customer needs is the;Question 4;2.5 out of 2.5 points;Which of the following sales promotions produces a higher;response rate?;Question 5;2.5 out of 2.5 points;Salespeople usually have the most difficulty with;Question 6;2.5 out of 2.5 points;A customer-focused firm wants its sales representatives to;Correct form long-lasting relationships with buyers by;providing high levels of customer service.;Question 7;2.5 out of 2.5 points;The sales promotion technique that rewards a consumers with;an item either for free or at reduced cost when they purchase another product;is called a;Question 8;2.5 out of 2.5 points;The personal selling approach that finds a customer coming;to the seller's location and buying desired items largely on their own;initiative is;Question 9;2.5 out of 2.5 points;One important advantage of personal selling over most;advertising is;Question 10;2.5 out of 2.5 points;The role of a sales representative in the promotion process;has changed from that of persuader to that of:.


Paper#46560 | Written in 18-Jul-2015

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