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MKT500 Week 9 Discussion




Question;Measuring Customer Satisfaction and Focus Groups" Please respond to the;following;* From the scenario, propose two (2) methods that Golds Reling, Inc. could;use in order to effectively measure customer satisfaction for the new product;launch. Choose the most effective method, and suggest one (1) process that the;organization could follow in order to implement your chosen method. Justify your;response.;Imagine that you have been tasked with creating an app for Apple?s iTunes;store. Determine two (2) research tools (surveys focus groups, concept testing;etc.) you will use to identify customers? needs. Provide a rationale for your;response.


Paper#46577 | Written in 18-Jul-2015

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