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Strayer MKt500 week 5 discussion




Question;From the case study, suggest the pricing strategy that you believe will be the most effective for the QTG division of PepsiCo. Evaluate the degree to which each of PepsiCo?s distribution channels effectively leverages the corporation?s core competencies. Provide a rationale for your response.?* From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response."Advertising Media and Integrated Marketing Communications (IMC)" Please respond to the following:?* From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.?From the first e-Activity, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was designed for the radio, consider the details for a complimentary Web or magazine advertisement.


Paper#46600 | Written in 18-Jul-2015

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