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Devry MKTG320 week 5 discussions

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Question;Attitude Measurement (graded)Visit SBI's website, and take the VALS Survey:http://www.strategicbusinessinsights.com/vals/presurvey.shtml.What scale measurements are being used? What might you use this type of research for? Questionnaire Design (graded)Read and review the Project DATA: An Urban Transportation Study Case (case 10.1 in the text). What changes, if any, would you recommend to the survey in the case study and why?="apple-interchange-newline">

 

Paper#46607 | Written in 18-Jul-2015

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