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MKT220-750 Test 2 (Fall14) - BASIC MARKETING CONCEPTS.docx




Question;? Question 12 out of 2 points As Justin works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process? ? Question 22 out of 2 points Kara is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked "What level of quality are we building into the camping gear?" Based on this question, Kara and her team are most likely in the ____ phase of new-product development. ? Question 32 out of 2 points The Home Depot differentiates its product offerings from its competition with stores like Sam's, by offering delivery and installation, financing arrangements, and repairs. The Home Depot is differentiating through ? Question 42 out of 2 points Product deletion ? Question 52 out of 2 points If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of ? Question 62 out of 2 points A genuinely new product?like the iPhone once was?offers ? Question 72 out of 2 points Ideally, test marketing should follow which stage in the new-product development process? ? Question 82 out of 2 points Three major ways in which marketers engage in product differentiation are ? Question 92 out of 2 points A runout policy of product deletion ? Question 102 out of 2 points To differentiate their products, companies sometimes emphasize the product support services that they offer. This is especially true when ? Question 112 out of 2 points Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called ? Question 122 out of 2 points One disadvantage of test marketing a new product is that ? Question 132 out of 2 points Early in the commercialization phase, marketers must make decisions about ? Question 142 out of 2 points Dropping an unprofitable product immediately is the best strategy when ? Question 152 out of 2 points The three major ways to modify a product include ? Question 162 out of 2 points All of the following are major steps in developing new products except ? Question 172 out of 2 points Mercedes recognized it needed to revitalize its brand and attract different market segments. These are indications that Mercedes? products were primarily in the ____ stage of the product life cycle. ? Question 182 out of 2 points When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle. ? Question 192 out of 2 points Facilities, factories, and production lines with very large equipment are all classified as ? Question 202 out of 2 points A product line is defined as ? Question 212 out of 2 points During the introduction stage of a successful product, profits are usually ? Question 222 out of 2 points To make intangible products more tangible or real to the consumer, marketers often ? Question 232 out of 2 points Minerals, chemicals, timber, and agricultural products are considered ? Question 242 out of 2 points Dannon Yogurt represents what type of product for most consumers? ? Question 252 out of 2 points When are marketers least likely to change a product's design, style, or other attributes? ? Question 262 out of 2 points Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle. ? Question 272 out of 2 points When Sony realized its CD players were in the decline stage, it decided to immediately withdraw all of its marketing support from these declining products, an approach known as ? Question 282 out of 2 points When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process. ? Question 292 out of 2 points Which of the following is the most typical example of a new product introduction? ? Question 302 out of 2 points Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ____ products. ? Question 312 out of 2 points An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person? ? Question 322 out of 2 points Gap clothing stores sell primarily what type of products? ? Question 332 out of 2 points Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product. ? Question 342 out of 2 points Brian works for a manufacturer of sports equipment and is currently developing a company sales forecast for golf clubs. While reviewing data, he discovered a pattern in sales volume over the past ten years that peaked during two months of each year. Brian likely used which sales forecasting technique? ? Question 352 out of 2 points Dell segments its business markets into small business, corporate, government agencies, K-12 schools, and higher education institutions. The primary segmentation variable used in this example is ? Question 362 out of 2 points Demographic variables such as income and occupation, as well as how people spend their time and the importance of things in their surroundings, are all factors considered in ____ segmentation. ? Question 370 out of 2 points Crest toothpaste is available in several different versions, such as Crest Whitening, Crest Tartar Control, Crest Whitening with mouthwash, and Crest Total Effects. Given these different variations of the product, it appears that the marketers of Crest are segmenting the market by using ____ segmentation. ? Question 382 out of 2 points Most markets for products are made up of individuals or groups with diverse needs for products and are called ____ markets. ? Question 392 out of 2 points When markets are comprised of people with differing product needs, the marketing manager should use a(n) ____ strategy. ? Question 402 out of 2 points Systems such as PRIZM and Acorn provide companies with lifestyle and demographic information about neighborhoods throughout the United States. This information is used to aid ? Question 412 out of 2 points Bethlehem Steel provides steel for a variety of uses to its various customers. Customers have different needs for the steel and thus Bethlehem has to prepare the raw steel differently depending on how customers will use it in their production processes. The primary business segmentation variable in this example is ? Question 422 out of 2 points After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is ? Question 432 out of 2 points Variables such as geographic location, type of organization, customer size, and type of product usage are used to segment ____ markets. ? Question 442 out of 2 points The maximum percentage of market potential that an individual firm can expect to obtain for a specific product is the ? Question 452 out of 2 points Volkswagen markets its Routan to large families, its R32 racecar to men, and its Jetta to young singles. What targeting approach is Volkswagen using? ? Question 462 out of 2 points Which of the following products is most likely to have its market segment based on age? Selected Answer: e.LegosCorrect Answer: e.Legos ? Question 472 out of 2 points Which of the following products is least likely to be segmented according to stages in the family life cycle? ? Question 482 out of 2 points Katy Ramirez is a marketer for a company that produces in-ground swimming pools. When forecasting company sales, she finds a direct association between past sales and per capita income. Which sales forecasting technique is Katy using? ? Question 492 out of 2 points In order to be considered a market, people do not have to have ? Question 502 out of 2 points Many marketers are concerned about the number of potential customers within a certain area of land because of the different requirements to serve dissimilar areas. What is this segmentation variable called?


Paper#46626 | Written in 18-Jul-2015

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