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Marketing Mix: Distribution Channels

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Question;Identify a product now offered directly over the internet that used to be available only through a separate retailer. (Indicate the website where you found this product.)(Be careful with this question as internet retailers - e.g., Amazon - and websites sponsored by traditional retailers - e.g., macys.com - do not constitute disintermediation, but only replace or complement traditional physical outlets.)Explain the advantages and disadvantages associated with internet distribution for this product.

 

Paper#46639 | Written in 18-Jul-2015

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