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MRKT 5000 Online Course Case - Marriott: Getting Down to Business with Business Travelers

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Question;Marriott: Getting Down to Business with Business TravelersRead the case on page 202-203 of the text and answer the following questions: The case analysis has a minimum of 500 words.How is Marriott segmenting the market for hotel services?Which of the three targeting strategies is Marriott using? Explain.As Marriott builds more green hotels, should it re-position its hotel brands as being environmentally friendly? Why or why not?What specific types of data should Marriott have in its customer database for segmentation purposes?

 

Paper#46659 | Written in 18-Jul-2015

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