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Strayer MKT100 all journals (plan A- E)




Question;PLAN A;You will create a fictional start-up;company that serves the U.S. market with a product or service.;Write a one to two (1-2) paragraph;journal entry in which you;1.;Provide a detailed description of your company. The;description should include, at a minimum, the company?s name, its history;founders, business purpose, and mission.;2.;Describe, in detail, the product or service the;company produces or services. Include trademark, color, shape, packaging;labeling, and any characteristics that you deem relevant.;PLAN B;You will now consider who your;customers are and identify your market segment.;It is vital that you clearly;identify your target customers within your marketing plan. Knowing your target;customers will help you to;?;pinpoint where you should spend your advertising;budget;?;the type of campaign you intend to run, and;?;Ensure that your marketing message speaks the;customer?s language (based on their needs and wants, demographic, location;ethnicity, etc.).;Write a one to two (1-2) paragraph;journal entry in which you;1.;Analyze the business customers / clients that you;wish to target. Your analysis should include, but not be limited to, their;a.;Demographic profile (e.g., age, gender, ethnicity;etc.);b.;Psychographic profile (e.g., interests, routine;habits, etc.);c.;profession (e.g., income, occupation, education);d.;geographic location (e.g., country, region, city;rural, urban, climate);e.;Precise wants and needs as they relate to the;products and / or services you offer.;2.;Use at least two (2) quality references. Note;Wikipedia and other Websites do not qualify as academic resources. Note: Insert;the information from the completed Journal 2 entry into ?Section 2: Targeting;Customers? in the provided Marketing Plan Template (located in Week 1);PLAN C;You will now complete;your secondary market research and consider what distinguishes your company;from your competitors, their products, and / or the price of their products and;services.;Use the Internet to;research your customer demographics and market segment from Journal 2. Consider;what you think you know versus what you know to be true based on research from;reports, publications, course content, etc.;Write a four to six;(4-6) paragraph journal entry in which you;1.;Describe your unique selling;proposition (USP). Next, explain the key aspects of your business, products, or;services that make them unique when compared to your competition (e.g.;Southwest Airlines? USP is providing customers with low airfare without;compromising service and comfort).;2.;Describe the marketing objectives of;your company. Your marketing objectives should, at a minimum, address potential;customer profile and market segmentation. Explain the manner in which you;conducted your secondary market research.;3.;Use at least two (2) quality;references. Note: Wikipedia and other Websites do not qualify as academic;resources. Note: Insert the information from the completed Journal 3 entry into;?Section 3: Unique Selling Proposition? in the provided Marketing Plan Template;(located in Week 1).;PLAN D;You will now consider;your company?s strengths and weakness, along with your product or service;price.;Use the Internet to;research strategies for conducting a Strengths, Weaknesses, Opportunities, and;Threats (SWOT) analysis. Based on your company?s market information, consider;the strengths and weakness of your company and its products or services.;Write a four to six;(4-6) paragraph journal entry in which you;1.;Determine the key strengths and;weaknesses of your company, as well as both the primary opportunities and;threats that it faces within its industry.;2.;Discuss your critical steps within;your supply-chain and operational system. Explain the key aspects of your;strategies for producing and distributing your products and services to both;your stores and customers. Determine whether you will use an outside vendor or;complete the work in house.;3.;Analyze the company?s pricing;strategy relative to its pricing objective. Examine major internal and major;external factors that could potentially affect the pricing of the company?s;products or services.;4.;Use at least two (2) quality;references. Note: Wikipedia and other Websites do not qualify as academic;resources.;PLAN E;You will now consider;mechanisms by which your customers will purchase your products and / or;services (e.g., online, storefront, direct sells) and the primary manner in;which you intend to reach new customers (e.g.,TV, radio, social media, special;events).;Consider the marketing;materials that you intend to use. According to the textbook, marketing;materials are collateral used to promote your business or products. Promotional;strategy may include free trial offers, money-back guarantees, and buy two (2);for the price of one (1) type of deals. Write a five to seven (5-7) paragraph;journal entry in which you;1.;Determine the distribution strategy;relative to your target market, location, and selection of distribution;channels. Indicate whether or not you will leverage the following strategies;a.use stores located in different regions b.sell online c.hire a sales team to;sell directly to suppliers and door-to-door;2.;Recommend three (3) strategy options;that you could use in order to get your product or services out to your;customer base.;3.;Outline your main marketing goals for;promotions, offers, and giveaways. Discuss the key types of marketing materials;that you intend to develop and share.;4.;Propose three (3) action steps that;you can use to move your plan forward. Consider how, when, and who will be;involved in the execution of this plan.;5.;Use at least two (2) quality;references. Note: Wikipedia and other Websites do not qualify as academic;resources.


Paper#46671 | Written in 18-Jul-2015

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